functional food | WholeFoods Magazine

2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

Trends-What's-New-Next-GettyImages-1334308715.jpg

Unlocking the future:

5 Key Nutrition Trends for 2023

FrieslandCampina Ingredients outlines growth drivers in the food, drink and supplement industries.

March 1, 2023

Maggie Jaqua

FrieslandCampina Ingredients has released its third annual magazine discussing trends that the company says will drive the evolution of food, drink and supplement industries in 2023.

What's Selling: June 2022

May 24, 2022

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

Study: Tocotrienols Show Benefits for Alzheimer's Disease

April 21, 2022

WholeFoods Magazine Staff

NYC, New York—A study published in the journal of Biochemistry and Biophysics Reports suggests that tocotrienols may improve brain function in Alzheimer’s Disease (AD). The study suggests that the vitamin E compounds—alpha-tocotrienol (α-T3), gamma-tocotrienol (γ-T3), and alpha-tocopherol—may reduce amyloid beta (Aβ) plaque accumulation and improved cognitive health. Patients with AD...

The Natural View, Live at SSW: 5 Trends to Watch

November 2, 2021

WholeFoods Magazine Staff

Get the scoop on 5 top trends from the SupplySide West show floor. Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk: Plant-based innovation Minor phytocannabinoids Sugar replacements Functional...everything What's new with collagen Plus...we explore how branded ingredients are driving scientific advances and fostering consumer trust.

The Natural View: 3 Things to Know for July

July 6, 2021

WholeFoods Magazine Staff

Todd Pauli of 24 Stories Marketing and WholeFoods Content Director Maggie Jaqua discuss key focuses for the natural products industry, including: Adaptogens powering up snacks and sips. Microbiome going mainstream, and major opps in this market post-pandemic. Everyone is getting active--and how that can pump up your bottom line. For expanded coverage of these...

Survey Reveals Functional Food Preferences

June 30, 2021

WholeFoods Magazine Staff

Beloit, WI—42% of consumers have increased purchases of functional foods during the pandemic, and 44% have purchased more dietary supplements, according to a survey from Kerry. John Quilter, Kerry VP of Global Portfolio—ProActive Health, said: “Interest in health and wellness has never been higher and we wanted to give the...

July 2021

June 24, 2021

WholeFoods Magazine Staff

Digital Edition Editorial: Destress, Get Energized, Have FUN! What's Selling The Active Nutrition Opportunity Microbiome: The More You Know Function + Flavor = Win-Win! HABA Counter: The Future of Oral Health Tip of the Month: 4 Transparency Checks that Drive Sales Herb of the Month: Bilberry Happy Customer: New...

Function + Flavor = Win-Win!

June 24, 2021

Jennifer Joseph

The functional food and beverage category is thriving: Data suggests that the COVID-19 pandemic has consumers reaching for more snacks and soothing comfort foods to help manage stress, and they increasingly want their eats to contain ingredients that improve health and well-being. In fact, a 2021 Innova Insights report found...

Convenient Nutrition

June 27, 2018

Sebastian Krawiec

According to Label Insights, 67% of American consumers say they prioritize healthy and socially conscious food purchases (1). Unfortunately, being healthy is easier said than done and when dealing with the rapid pace of our modern lives, making the right choices is both more crucial and more difficult. That is...