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Discover 21 New Natural Products!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

December 19, 2025

WholeFoods Magazine Staff

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Excellence in Action! Celebrating Brands and Branded Ingredients

Celebrate the winners of WholeFoods Magazine's Natural Choice Awards, plus get the insights that will help you achieve even greater success in 2026!

September 26, 2025

Maggie Jaqua, Content Director

There’s so much excellence to celebrate in the natural products industry! Check out the winners of the 2025 Natural Choice Awards, and much more!

Submit Your Entries for the 2025 Natural Choice Awards: Ingredient Edition

All entries must be submitted by Wednesday, June 25th.

May 2, 2025

WholeFoods Magazine Contributor

Enter your branded ingredients in the 2025 Natural Choice Awards: Ingredient Edition.

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Natural Choice Awards: Ingredient Edition

April 5, 2024

WholeFoods Magazine Staff

New for 2024, WholeFoods Magazine will present an ingredient edition of the Natural Choice Awards (NCAs) in the October issue.

Southeastern Grocers Virtual Event Supports Local Suppliers

The event offers an opportunity for underrepresented suppliers to collaborate with others in the community.

September 15, 2023

Rebecca Viscomi

Southeastern Grocers will host a virtual event this November to support local and diverse suppliers.

Update Your Directory Listing Today

January 3, 2019

WholeFoods Magazine Staff

Industry Companies: Please make sure your directory listing is current at naturalproductfinder.com. Listings must be renewed or upgraded to appear with the most current information in the WholeFoods May Source Book print edition, so don’t delay. Be sure to pick the appropriate categories if you are manufacturer or supplier, as we have updated and changed our category options.

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Supplier Briefs: August 2018

July 19, 2018

WholeFoods Magazine Staff

Functional ingredients manufacturer BENEO held an open house recently for its North American Application Center in Parsippany, NJ. The 3,000 square foot facility is equipped with state-of-the-art equipment to test formulation aspects of its functional ingredients, including fiber enrichment, sugar or fat replacement, as well as taste and texture improvements.

ACI Annual Forum Updates Industry on Regulation

July 17, 2018

WholeFoods Magazine Staff

New York, NY — American Conference Institute’s (ACI) 6th Annual Legal, Regulatory and Compliance Forum on Dietary Supplements, in partnership with the Council for Responsible Nutrition (CRN), took place on June 19 – 20. Regulations can be notoriously complex and frustrating, but this forum provides an invaluable resource for manufacturers...

Sabinsa Picks Eurofins Global Partner for ID Testing of Proprietary Ingredients

March 6, 2018

WholeFoods Magazine Staff

East Windsor, NJ — Sabinsa Corporation announced that they have chosen Eurofins Scientific for use of their analytical testing services, making them their global partner for botanical raw material ID testing. Eurofins specializes in the analytical testing of probiotics and supplement raw materials and will adopt proprietary methods of testing...

SupplySide West Expected To Attract 15,000

September 21, 2017

WholeFoods Magazine Staff

Las Vegas, NV — More than 15,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries are expected to gather in Las Vegas, NV at the Mandalay Bay from Sept. 25 – 29 for Supply Side West. First-timers can meet some of...