Editorial
RSS

Top 5 Issues Impacting Retailer Success

We have good news to share about the state of independent natural products retail…and not-so-good news. Find all the data from WholeFoods Magazine’s 45 Annual Retailer Survey.

March 1, 2023

Maggie Jaqua, Content Director

We have good news to share about the state of independent natural products retail…and not-so-good news. Find all the data from WholeFoods Magazine’s 45 Annual Retailer Survey.

How’s it going? Let’s discuss!

January 25, 2023

WholeFoods Magazine Staff

The WholeFoods Magazine team is gearing up to present you with the findings from our 45th Annual Retailer Survey, which will appear in our March 2023 issue. A sneak peek at this year's survey data: 74% of respondents were natural products/health food stores, natural products co-ops, nutrition/herb stores, or natural...

2023 Trends Roundup!

December 22, 2022

Maggie Jaqua, Content Director

The analysts and forecasters have been mining the data and following the buzz to determine the most pressing consumer need states…and to find out what is captivating consumer interests. Over the past several months, we’ve been covering various trend reports in our news section on www.WholeFoodsMagazine.com, so you can do...

Settle for so-so? No thanks!

November 29, 2022

Maggie Jaqua, Content Director

Good news from the experts at SPINS: Trends suggest a positive shift for brick-and-mortar. “We’re seeing more consumers go back to the way that they were shopping traditionally. Not everybody, but during the beginning of COVID consumers didn’t have an option. They had to buy online because stores were closed,...

What Consumers Want (and Need) Now and how you can help them achieve it!

October 20, 2022

Maggie Jaqua, Content Director

Consider this data from Natural Marketing Institute (NMI): 75% of U.S. adults in a recent survey said they would likely take a supplement for immune support. However, only 21% of supplement users think that currently available immunity supplements are effective. Reflecting on the finding, Joana Carneiro, CEO of NutriLeads, tells...

Gain the Insights You Need to Master the Industry’s Top Trends…

September 23, 2022

Maggie Jaqua, Content Director

Stress and Mental Wellness, Active Aging, Immune Health, and the Microbiome all have been identified as top market areas that are driving sales in the natural products industry, and consumer interest will remain strong going into 2023. Throughout 2021 and 2022, the Naturally Informed conference series, powered by WholeFoods Magazine...

“Harsh Reality Check” as Consumers Face Concerns of Extreme Weather

August 25, 2022

Maggie Jaqua, Content Director

All around the world, people are worried. What used to be a fringe concern is now a top global issue, with fears over climate change escalating. According to the 2022 Mintel Consulting Sustainability Barometer, the number of global consumers who now cite climate change as a top three environmental concern...

Soothing Next-Level Stress

July 21, 2022

Maggie Jaqua, Content Director

Young people today are facing alarming levels of stress. CDC data from the Adolescent Behaviors and Experiences Survey (ABES) highlights just how serious this issue is. Some key findings from the survey, which was fielded from January to June 2021: 33.7% of high school students experienced poor mental health (stress, anxiety...

Women Making Their Mark in Natural Products

June 23, 2022

Heather Wainer

A few months ago, I did an interview with Loren Israelsen of UNPA. He noted that WholeFoods Magazine has long had the foresight to discuss important topics early on. Loren pointed to our coverage of mood support, GMOs, and Mushrooms in 2008. Back then, those topics were just starting to get...

Remembering Dr. Richard Passwater

May 24, 2022

Heather Wainer

I was planning on writing the Publisher’s Letter this month on a very different topic, but life’s circumstances changed my plans. Last week was sandwiched by the loss of two great men who both had a major influence on my career. Saturday night I learned of the passing of Senator...