Editorial

The Summer of Advocacy

heatherwainer@wfcinc.com — Mon, 01 Jun 2026 10:11:47 -0400

The natural products industry makes its voice heard as policymakers debate supplement regulation and consumer access.

Smarter Search for Smarter Business: Introducing Ask WholeFoodsMag AI

Thu, 26 Mar 2026 15:25:08 -0400

This new feature is designed to help you quickly access the depth of knowledge contained within the WholeFoods Magazine editorial archive.

Independent Retailers Sound Off

Sun, 22 Feb 2026 01:00:00 -0500

Independent natural products retailers reflect on the state of business.

Fresh Look for an Old Friend

heatherwainer@wfcinc.com — Fri, 16 Jan 2026 10:48:00 -0500

Check out what's new and what's next at WholeFoods Magazine!

Making a Difference, Paying it Forward

Wed, 19 Nov 2025 17:40:16 -0500

Celebrating the leaders who uplift others, champion gender equity, and shape the future of our industry.

Excellence in Action! Celebrating Brands and Branded Ingredients

Fri, 26 Sep 2025 06:30:00 -0400

There’s so much excellence to celebrate in the natural products industry! Check out the winners of the 2025 Natural Choice Awards, and much more!

It’s Showtime!

Wed, 20 Aug 2025 09:00:00 -0400

As summer winds down, team WholeFoods Magazine is gearing up for a flurry of natural products industry events.

Excellence in Action: Independent Retailers

Thu, 24 Jul 2025 16:02:36 -0400

This year, WholeFoods Magazine received several outstanding nominations of independent natural products retailers for our Retailer of the Year. Among them...

From Arizona to India: Advancing the Nutraceuticals Industry

heatherwainer@wfcinc.com — Thu, 12 Jun 2025 08:00:00 -0400

From the Women in Nutraceticals Leadership Summit to Nutrify Today C-Suite Sumflex, WholeFoods Magazine's Heather Wainer had a productive spring!

Highlights from Natural Products Expo West

Fri, 28 Mar 2025 05:00:00 -0400

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.

Independent Retailers Sound Off: Wins & Worries

Thu, 20 Feb 2025 12:30:00 -0500

Independent natural products retailers share their pain points and perspectives for WholeFoods Magazine's Annual Retailer Survey.

2025 Goals: Uniting, Innovating, and Elevating

Thu, 16 Jan 2025 09:40:00 -0500

Industry leaders, category experts and analysts, and independent retailers share valuable insights, reflecting on the past 12 months and forecasting what is to come.

Honoring Those Who Make the Difference

heatherwainer@wfcinc.com — Thu, 21 Nov 2024 15:48:43 -0500

This year, for our Person of the Year, we recognize Women in Nutraceuticals (WIN), an organization that has been a driving force behind the movement to create an environment in which women have an equal place in the leadership and growth of the nutraceutical industry.

Taking Action in the Age of Eco-Anxiety

Thu, 24 Oct 2024 14:17:56 -0400

Before Hurricane Helene and Hurricane Milton devastated areas of the East Coast in September and October, environmental worries were on the rise.

Hemp in the Hot Seat—Plus More Pressing Issues

Thu, 26 Sep 2024 04:00:00 -0400

Consumers in the United States spent an additional $533 million on herbal supplements in 2023 compared to sales in 2022, but the former darling of the consumers—hemp-based phytocannabinoids such as cannabidiol (CBD)—are suffering blow after blow.

Reigniting the Fire in Our Bellies

Tue, 03 Sep 2024 10:22:39 -0400

The WholeFoods Magazine team will keep updating you on the latest news in the natural products industry, and doing what we can to support you and your business, so you can join the fight.

Honoring Independent Retailers

Fri, 26 Jul 2024 00:00:00 -0400

This year, we received several nominations for WholeFoods Magazine Retailer of the Year. And the winner is...

Educating and Getting Educated—Opportunities Are Everywhere!

Tue, 11 Jun 2024 13:55:00 -0400

Get the scoop on Natural Products Expo West, SupplySide East, Vitafoods Europe, NPA's Fly-In-Day, CRN's Dietary Supplements Forum, Naturally Informed’s Microbiome: Mastering the Market; MAHO Expo Summer Splash, Plant Based World Expo North America, and more!

Highlights from Natural Products Expo West 2024

Thu, 28 Mar 2024 00:01:00 -0400

This was a special Expo West for WholeFoods Magazine, as we celebrated our 40th anniversary under the ownership of the Wainer Family. Check out the highlights, plus 5 trends to watch!

3 Issues Impacting Retail Success… Plus Bright Spots on the Horizon

Thu, 22 Feb 2024 14:13:57 -0500

WholeFoods Magazine invited independent natural products retailers to sound off. In their own words, they outline the challenges they are facing.

A Wish for the Next 40 Years

heatherwainer@wfcinc.com — Wed, 17 Jan 2024 14:00:00 -0500

Publisher Heather Wainer reflects on four decades of family ownership of WholeFoods Magazine.

WholeFoods Magazine: Cheers to 40 years!

Wed, 17 Jan 2024 12:30:00 -0500

The Wainer Family is marking a major milestone: 40 years of owning and operating WholeFoods Magazine! Read all of our special anniversary coverage.

Publisher's Letter

heatherwainer@wfcinc.com — Mon, 27 Nov 2023 16:13:13 -0500

Person of the Year has allowed us to highlight some special people over the years and in 2023 we are recognizing someone who is truly special to the team at WholeFoods Magazine.

"We are each other's BEST resource"

Mon, 30 Oct 2023 10:45:55 -0400

Throughout 2024, WholeFoods Magazine will be connecting with industry leaders, sharing their gems of wisdom as part of the special coverage WholeFoods Magazine will be delivering in celebration of our 40th anniversary.

Dysfunctional Bureaucracy? Industry leaders and senators outline concerns with FDA

Mon, 25 Sep 2023 11:31:40 -0400

The Food and Drug Administration (FDA) finally responded to a citizen petition submitted on March 7, 2023, by the Natural Products Association (NPA) and Alliance for Natural Health (ANH). Get updated on the latest.

Celebrating Success!

Wed, 23 Aug 2023 14:38:48 -0400

Each year, we invite WholeFoods Magazine readers to shine a light on excellence in the natural products industry. There are so many companies and individuals going above and beyond for their local and global communities, and making a positive impact on both consumers’ wellbeing and the health of the planet.

Active Nutrition is Trending!

heatherwainer@wfcinc.com — Thu, 20 Jul 2023 11:57:10 -0400

In June, Heather Wainer attended the International Society Of Sports Nutrition (ISSN) conference for the first time. Here, she shares key insights.

A Day on the Hill

heatherwainer@wfcinc.com — Wed, 28 Jun 2023 12:41:55 -0400

Natural Products Association (NPA) held its annual Fly-In Day on June 7 to advocate for dietary supplements and the natural products industry.

CBD: The Saga Continues

Wed, 31 May 2023 10:00:38 -0400

WholeFoods Magazine is Raising the Bar!

heatherwainer@wfcinc.com — Fri, 24 Mar 2023 11:18:18 -0400

The WholeFoods Magazine team launched our new website this month, plus we made sure this April issue was ready for you so you can check out the winners of the 2023 Natural Choice Awards and more!