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Home » Authors » Heather Wainer
Heather Wainer

Heather Wainer

Heather Wainer is the owner, Publisher and Vice President of Media at WholeFoods Magazine, a family-owned, woman-led publishing and full-service natural products media company. Heather grew up in the natural products industry, watching her father publish WholeFoods Magazine. After college, Heather joined the WholeFoods Magazine team, and in time took over running the company. She has been instrumental in the growth of WholeFoods Magazine, as well as the newly relaunched WholeFoodsMagazine.com, the WholeFoods Source Book directory, In the Know e-newsletters, and The Natural View podcast. In a joint venture with Industry Transparency Center, Heather helps lead the development and execution of the Naturally Informed virtual conference series, now in its third year. She is also on the board of What’s Up with Supps. www.linkedin.com/in/heather-wainer-1227184

Publisher, WholeFoods Magazine
heatherwainer@wfcinc.com
Articles

ARTICLES

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Publisher's Letter

The Summer of Advocacy

Staying engaged is key to protecting the future of the industry.
June 1, 2026
Heather Wainer

The natural products industry makes its voice heard as policymakers debate supplement regulation and consumer access.


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NPA Fly-In Day Brings Supplement Industry Priorities to Capitol Hill

Industry advocates urged lawmakers to support science-based supplement oversight, reinforce FDA’s primary regulatory role, and reduce barriers to innovation and consumer access.
May 19, 2026
Heather Wainer and WholeFoods Magazine Staff

NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals.


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Publisher's Letter

Fresh Look for an Old Friend

Our new logo and tagline better represents our forward-thinking approach: WholeFoods Magazine, a full-service media company.
January 16, 2026
Heather Wainer

Check out what's new and what's next at WholeFoods Magazine!


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Publisher's Letter

From Arizona to India: Advancing the Nutraceuticals Industry

New trade shows and conferences foster incredible experiences, new connections, and the chance to reconnect with old friends.
June 12, 2025
Heather Wainer

From the Women in Nutraceticals Leadership Summit to Nutrify Today C-Suite Sumflex, WholeFoods Magazine's Heather Wainer had a productive spring!


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Honoring Those Who Make the Difference

The 2024 Person of the Year is...
November 21, 2024
Heather Wainer

This year, for our Person of the Year, we recognize Women in Nutraceuticals (WIN), an organization that has been a driving force behind the movement to create an environment in which women have an equal place in the leadership and growth of the nutraceutical industry. 


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Arizona Custom Blends Delivers Quality Products and Partnerships

The company recently hosted an open house to showcase its new facility.
September 25, 2024
Heather Wainer

The Arizona Custom Blends facility has the capacity for capsules as well as powders and packaging.


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At NPA’s Fly-In Day, Industry Members Tackle Pressing Issues

On the need to advocate, NPA Chairman Mark LeDoux stressed: "If you are not at the table, you are on the menu."
June 5, 2024
Heather Wainer and WholeFoods Magazine Staff

NPA's 2024 Fly-In Day saw the largest attendance since post-pandemic, with retailers, brands, suppliers, and industry stakeholders advocating for the future of the natural products industry.


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Publisher's Letter

A Wish for the Next 40 Years

Publisher Heather Wainer reflects on four decades of family ownership of WholeFoods Magazine.
January 17, 2024
Heather Wainer

Publisher Heather Wainer reflects on four decades of family ownership of WholeFoods Magazine.


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Publisher's Letter

Person of the Year has allowed us to highlight some special people over the years and in 2023 we are recognizing someone who is truly special to the team at WholeFoods Magazine.
November 27, 2023
Heather Wainer

Person of the Year has allowed us to highlight some special people over the years and in 2023 we are recognizing someone who is truly special to the team at WholeFoods Magazine.


Read More
Active woman on a beach.
Publisher's Letter

Active Nutrition is Trending!

As Sports Nutrition evolves into Active Nutrition, this topic is important to everyone, not just those focused on athletes.
July 20, 2023
Heather Wainer

In June, Heather Wainer attended the International Society Of Sports Nutrition (ISSN) conference for the first time. Here, she shares key insights.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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