Happy New Year! The WholeFoods Magazine team is excited to step into 2026 with you. A new year brings fresh energy, new beginnings, and so much to look forward to in the months ahead.

With that spirit in mind, we felt this was the perfect time to introduce our refreshed logo. It reflects a modern look while truly capturing who we are today. While we proudly print WholeFoods Magazine, for quite some time we’ve been much more than a printed publication.

For 42 years, our mission has remained the same: to inform and educate the natural products industry. Today, that mission extends far beyond the pages of our print magazine. From the digital version of the magazine to WholeFoodsMagazine.com and our weekly In the Know e-newsletters, to The Natural View podcast, Naturally Informed educational events, Sample Boxes, Natural Choice Awards, Ingredient Choice Award, Special Interest Publications, and the SourceBook Directory Online (speaking of which, if you haven’t updated your company’s information for our 2026 issue, please take the time to do so, to ensure that industry members see all the latest on your services and offerings).

And there is even more to come! In 2026, we are introducing our thematic digital editions on the top-trending topics in natural. Along with our print issues and digital Special Interest Publications, this brings us to 17 magazine issues a year, as well as our breaking news online, expert blogs, guest columns, and more!

Also new this year, we are making it even easier for you to find the exact information you are seeking. Stay tuned for Ask WholeFoodsMag AI. Your time is too valuable for endless scrolling, and with this new AI website feature, searching out key topics and getting your specific questions addressed will be faster thanks to an interactive search engine specifically trained on our industry-leading content, so you can rely on its accuracy. Prompts will be answered in seconds using our vast database of articles. The AI-powered search uses enterprise-level subscriptions to the best AI tools available so responses are lightning fast and users’ queries are privacy-protected.

We plan to continue to expand how we serve and connect with you and the industry as a whole. Our new logo and tagline better represents our forward-thinking approach: WholeFoods Magazine, a full-service media company. We are deeply embedded in the natural products industry, and we have grown along with it just as all of you have. 

We look forward to continuing to learn, grow, and educate together. As always, we’d love to hear from you. Please feel free to share what you’d like to see us do and cover next. What questions and concerns do you have? What topics need more attention? Let us know. We’re here to help! And be sure to check out our comprehensive 2026 Success Toolkit in our January/February issue. Get key updates from industry leaders on pressing issues, dive into the latest trends and forecasts, and read up on actionable strategies to help you best serve your customers and grow your business in the year ahead.

Happy New Year! Let’s make 2026 our best year yet, together.