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It's that time of year again, the WholeFoods Magazine team is calling on its readers to shine a light on the industry's best and most sought out products from within the dietary supplement, food and beverage market, personal, and pet care space. Now in its 23rd year, our annual Natural Choice Awards (NCAs) will honor the standouts from bone & joint health, sleep/stress support, heart health, weight management and digestive care, women's health, men's health and more.
Winners will receive our coveted golden trophy in 2026 (take a look at our award presentations during SupplySide Global) and be featured in our "Winners & Runners Up" spotlight in our April 2026 issue.
Deadline to submit entries is Wednesday, January 14, 2026 and just like in 2025, the 2026 edition will allow companies to submit products to be voted on by natural products retailers.
WholeFoods Magazine Publisher and Chief Business Officer. Heather Wainer, discussed the importance of celebrating the brands and companies putting out high-quality products and representing the best of what our industry has to offer: "Products are the heart and soul of our industry. Our goal with NCA is to help our readers learn about the latest offerings and remind them of the staples. For retailers, voting gives them a chance to recognize the brands that are making a positive difference in their stores and to their customers. For us at WholeFoods magazine it is a privilege to learn from retailers about their favorites and to award each year's winners."
Enter your products for award consideration
Brands: To learn more and enter your products, review the submission form here.
Suppliers: Stay tuned for your turn to enter your branded ingredients for award consideration. See the winners of the 2025 WholeFoods Magazine's Natural Choice Awards Ingredient Edition: here.
