It's time! You can now enter your products to be voted on in WholeFoods Magazine's 2026 Natural Choice Awards. And we have made the awards even better, targeting the top-selling categories within the dietary supplement, personal care, and grocery sectors!

Here's How to Enter:

• Fill out the the brand and product name next to the category you want to enter (access the full list of categories below). Please note: If you would like to submit multiple products in the same category, you must fill out a separate form for each. 
• We will contact you within two to three days to confirm your submissions. 
• The deadline to submit all entries is Wednesday, January 14, 2026.

Disclaimer: To be eligible to win, products must be sold at retail.

If  you would like to add another entry at any point after submitting your form, please fill out another form or contact heatherwainer@wfcinc.com. 

Entry fee: $200 per product or three submissions for $500. You can make this selection in the dropdown menu below. (Please note: You do not have to enter every category.)