Submissions are now being accepted for our annual Natural Choice Awards, recognizing the standout brands and products in the natural products industry, as voted on by retailers.

It's time to enter your products for consideration in WholeFoods Magazine's 2026 Natural Choice Awards. Get the details here!

Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

Vote now for your favorite branded ingredients in the dietary supplement industry.

Enter your branded ingredients in the 2025 Natural Choice Awards: Ingredient Edition. 

Attention Retailers! Vote for the products that make a positive impact on your bottom line in WholeFoods Magazine's Natural Choice Awards!

For 2025, companies can now submit their products to be voted on by natural products retailers in the 23rd annual Natural Choice Awards.

It's time to enter your products for consideration in WholeFoods Magazine's 2025 Natural Choice Awards. Get the details here!

Meet the faces behind the winning brands of the 2024 NCA Ingredients Edition, present in this last iteration of SupplySide West!

Read up on all the latest news in the natural products industry.