Downers Grove, IL—Fresh Thyme Market, WholeFoods Magazine's 2022 Retailer of the Year, is giving local bakeries the chance to win $10,000 in celebration of its 10th birthday. Local bakeries can submit fresh, better-for-you cake recipes for a chance to be named the brand's official 10th birthday cake, as well as to score a cash prize of $5,000 for their business, an additional $5,000 donation towards a Fresh Thyme Market local Feeding America food bank, and mentorship from an expert panel.

"We are excited to celebrate our 10th birthday with this contest that not only honors our commitment to fresh, wholesome ingredients, but showcases the talented bakeries in our communities," said Liz Zolcak, Fresh Thyme Market President, in a press release. "At Fresh Thyme, we're dedicated to helping provide consumers with healthier solutions for real living, including during those moments of celebration. Better-for-you can look different to different people, and we're proud to be a go-to resource for both everyday shoppers and bakers looking for these types of products."

How to Enter the Fresh Thyme Market 2024 10th Birthday Cake Contest

Local bakeries that have a Fresh Thyme Market in their state can submit the following at until April 26, 2024 at 11:59pm CT (see all of the official rules here):

  • Their winning better-for-you cake recipe using one produce item, one alternative flour, and three other Fresh Thyme Market-branded ingredients
  • A video answering the question, "How do you shop at Fresh Thyme Market?"

Three finalists will be selected to have their cakes sampled during in-store events on May 18, 2024 at all Fresh Thyme Market locations. Shoppers can taste and vote for their favorite cake. And for shoppers, Fresh Thyme Market is raffling off 10 Fresh Thyme Market gift cards valued at $100 each to those who participate.

Learn more about the history of Fresh Thyme in Retailer of the Year: Fresh Thyme Market.