Retailer of the Year - Page 1 | WholeFoods Magazine

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The WholeFoods Magazine 2026 Retailer of the Year Is...

Mastel's Health Foods! A nearly six-decade legacy of education, trust, and community stewardship continues under longtime employees-turned-owners Lauren Gaffney and Alina Hornfeldt.

July 2, 2026

Maggie Jaqua, Content Director

Join us in honoring Mastel's Health Foods, a natural products retailer with an enduring commitment to education, personalized service, and community-centered retailing that has spanned nearly six decades.

Who Will Be 2026’s Top Natural Products Retailer?

What makes a top natural products retailer? The question isn’t who had a good year—it’s who is shaping what success looks like next.

April 25, 2026

WholeFoods Magazine Staff

The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year!

2025 Retailer of the Year: Kimberton Whole Foods

How sharing the wealth has led to abundance for the Kimberton Whole Foods community and beyond.

August 28, 2025

Maggie Jaqua, Content Director

From modest farm stand to a string of Kimberton Whole Foods locations, check out what makes WholeFoods Magazine's 2025 Retailer of the Year shine.

Excellence in Action: Independent Retailers

The WholeFoods Magazine team asked our readers for help in identifying natural products retailers who are going above and beyond!

July 24, 2025

Maggie Jaqua, Content Director

This year, WholeFoods Magazine received several outstanding nominations of independent natural products retailers for our Retailer of the Year. Among them...

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Who Should Be WholeFoods Magazine's 2025 Retailer of the Year?

Nominate your pick for a natural products retailer who goes above and beyond.

May 21, 2025

WholeFoods Magazine Staff

Share your nomination for the 2025 WholeFoods Magazine Retailer of the Year.

2024 Retailer of the Year: Cambridge Naturals

Celebrating 50 years of service to the community.

September 3, 2024

Maggie Jaqua, Content Director

Celebrating 50 years of wellness, community, and growth at Cambridge Naturals.

Editor's Letter

Honoring Independent Retailers

Congratulations to Cambridge Naturals, WholeFoods Magazine 2024 Retailer of the Year!

July 26, 2024

Maggie Jaqua, Content Director

This year, we received several nominations for WholeFoods Magazine Retailer of the Year. And the winner is...

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In Memoriam: Rob Auerbach, Rainbow Blossom

Born on March 28, 1952, Rob passed away peacefully on May 7, 2024, surrounded by his wife and daughters.

May 9, 2024

Maggie Jaqua, Content Director

Rob Auerbach founded WholeFoods Magazine's 2019 Retailer of the Year, Rainbow Blossom, in 1977 with his wife Pumpkin.

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Who Should Be WholeFoods Magazine's 2024 Retailer of the Year?

Nominate a retailer who has gone above and beyond!

April 30, 2024

WholeFoods Magazine Staff

Please share your nomination for the 2024 WholeFoods Magazine Retailer of the Year.

Fresh Thyme Market is Seeking the Best Better-For-You Birthday Cake in the Midwest

Find out how to enter...and what you can win in honor of the grocer's 10th birthday!

April 12, 2024

WholeFoods Magazine Staff

To celebrate its 10th birthday, Fresh Thyme Market is inviting local bakeries to submit their better-for-you recipes for a chance to win a grand prize of $5,000 for their business and more. Get the scoop!