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Home » Topics » Featured Articles

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Who Will Be 2026’s Top Natural Products Retailer?

What makes a top natural products retailer? The question isn’t who had a good year—it’s who is shaping what success looks like next.
April 25, 2026
WholeFoods Magazine Staff

The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year!


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The Stakes Are Higher for Consumers Right Now

As health coverage costs climb, the natural products industry has a key role to play in prevention.
April 24, 2026
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Smart self-care, science-backed supplements, and testing: Organic & Natural Health outlines a prevention playbook for 2026.


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2026 Trends

Beyond Better-for-You: The New Rules of Natural at Expo West 2026

Discover 14 top trends in natural, and the next-generation wellness products and innovations that help meet consumer demand.
April 22, 2026
Nancy Trent

Explore 14 cutting edge trends (and the brands that deliver!) from Natural Products Expo West 2026.



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Claim Your Spring 2026 Sample Box!

Available to the first 300 retailers.
April 20, 2026

Back by popular demand: WholeFoods Magazine's Spring 2026 Sample Box giveaway. Open to all retailers, claim your free box today!


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Natural Products News Briefs: CRN, Prinova, ABC & More

What's new in natural? Catch up on the latest!
April 20, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.


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Soil & Climate Alliance Sends Budget Guidance to USDA

The official notice outlines financial planning suggestions for the program's $700 million budget.
April 13, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot program.



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Natural Products News Briefs: Unilever, Vitafoods, BAPP & More

What's new in natural? Catch up on the latest!
April 10, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.


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The Natural View: Organic & Natural Health and Women in Nutraceuticals at Expo West

Live from Natural Products Expo West, Heather Granato and Karen Howard share insights on the natural products industry.
April 9, 2026
WholeFoods Magazine Staff

Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more.


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Turning Influencers Into True Advocates

Influencer partnerships are evolving—here’s how brands can build authentic advocacy that drives trust, loyalty, and long-term impact.
April 8, 2026
Nancy Trent

Every brand has a story. The challenge lies in shaping it so that it feels relevant, timely, and worth sharing.


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Natural Products News Briefs: Kaneka, Rousselot, TraceGains & More

What's new in natural? Catch up on the latest!
April 6, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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