Article updated April 20, 2026, 5:12pm.
CRN Announces New Members
The Council for Responsible Nutrition (CRN) has added nine new organizations to its list of members. Following approval from the association's Board of Directors, memberships were issued to the following companies:
New Voting Members:
- Dream Big Ventures, owners of an emerging nutraceutical company called Glean that is developing innovative, convenient delivery formats for protein and essential nutrients, initially aimed at meeting evolving GLP-1 users and other weight loss consumer preferences for simplicity and functionality. IFF is a global leader in flavors, fragrances, food ingredients, and health and biosciences. Through its Health & Biosciences division, IFF delivers science‑driven solutions that help advance wellness across life stages, including innovations related to the microbiome and human health. The company combines deep market insight, a broad ingredient portfolio, and cutting-edge science to support customer innovation."
- Ingredients Online, B2B e-commerce platform focused on streamlining the sourcing and distribution of bulk ingredients across industries including food, nutraceuticals, pharmaceuticals, and personal care. The platform integrates live inventory data, digital documentation, pricing transparency, and logistical coordination to improve efficiency across the supply chain, with a focus on the North American market.
- Nutracom, innovation, development and contract manufacturing partner specializing in sports nutrition, performance nutrition, GLP-1 support, human nutrition and human grade pet supplement products. With more than 100,000 square feet of NSF A-grade-certified powder manufacturing, packaging and warehousing space, Nutracom supports brand and private label partners with turnkey capabilities to innovate, develop and produce scalable products across a range of delivery formats with high quality control and reasonable minimum order quantities.
- Vireo Systems, nutraceutical company focused on delivering holistic products for both people and pets, which includes being the only company that manufactures creatine in the U.S. The focus on American made creatine and other innovative products and ingredients reflects the growing consumer interest in integrated, whole-family approaches to health and wellness.
New Associate Members:
- Certo, AI-powered regulatory intelligence platform designed for regulated industries. The platform automates compliance analysis across ingredient databases, product labels, and claims, enabling companies to streamline regulatory workflows. Certo combines expertise in AI, product strategy, and regulatory compliance, and is backed by leading European and American investors.
- Circana, the company leverages AI, technology, and data to help consumer goods companies, manufacturers, and retailers optimize their businesses. Its predictive analytics and Liquid Data® platform, built on six decades of expertise, empower clients to measure market share, understand consumer behavior, and drive growth in a fast-changing economy.
- The Acheson Group (TAG), global food safety and public health consulting firm led by former FDA Associate Commissioner Dr. David Acheson. Founded in 2013, TAG provides customized, client-focused services to help companies reduce risk, ensure regulatory compliance, and protect brand integrity, drawing on more than 375 years of combined industry experience.
- The Ginger Network (TGN), marketing communications consultancy built on a network model of seasoned experts. The firm delivers strategic, innovative communications solutions tailored to the food and nutrition sectors, helping organizations address complex industry challenges.
“CRN continues to attract companies that are innovating within their respective areas of expertise and are committed to upholding the highest standards of quality, safety, and compliance,” shared Steve Mister, president and CEO of CRN. “From advanced analytics and AI-powered regulatory tools to novel product development and ingredient sourcing platforms, these new members contribute to our collective ability to advance a responsible, forward-looking industry.”
Prinova Sets the Stage for Vitafoods Europe
With Vitafoods Europe taking place in just a few weeks, companies have started previewing their showcasing for the upcoming event. Functional ingredients and manufacturing solutions supplier, Prinova, will be displaying three new concepts:
- Everyday Radiance beverage: Targeting longevity and women’s health, the drink is flavored with maracuja and pineapple and includes marine collagen and bioactive minerals from the Aquamin range. The balanced blend brings a "beauty from within" concept into an everyday wellness format.
- Everyday Harmony gut health beverage: Featuring a ginger lime mojito flavor and prebiotic plant fibers enhanced with vitamins D, B6 and B12. This refreshing functional drink is the perfect addition to daily routines to support digestive health and immunity.
- Everyday Protein beverage: Made from clear pea protein and flavored with dragon fruit and kiwi, the crisp, juice-like drink is ideal for post-workout recovery, and for consumers seeking a plant-based solution to boost their daily protein intake.
Members of the Prinova team will also be available to discuss the company's branded products like CITRAPEAK and their wide range of capabilities within sports nutrition, gut health and women’s health. “Consumers no longer compartmentalise health and wellness, but incorporate them into their daily lives," explained James Street, Global Marketing Director at Prinova. "Whether it’s maintaining gut health, sharpening cognitive wellbeing, or upping daily protein intake, the key is making it as easy as possible for people to achieve their wellness goals by combining high-quality functional ingredients that taste great in a convenient way. With these new concepts, we’re demonstrating what’s possible when you identify the trends, then work hand-in-hand with R&D and in partnership with customers to focus on the everyday consumer.”
ABC Hosts Annual HerbDay Event
The American Botanical Council (ABC) will be hosting its 20th annual HerbDay Celebration on Saturday, May 2. From 10 am - 4 pm are invited to the organization's 2.5-acre headquarters in East Austin to enjoy from a full day of plant and books sales, complimentary educational literature, free refreshments, music by local performers, and children's activities including a Maypole dance. Free and open to the public, the event will feature guest speaker, Nancy Phillips, a renowned herbalist, author, holistic health coach, yogi, and avid gardener, discussing how to Nurture and Heal your Frazzled Nervous System with Herbs and Ancient Hacks.
Guests will also be able to enjoy from morning and afternoon herb walk sessions with esteemed local Central Texas herbalists. New for 2026, items donated by ABC vendors and sponsors will be raffled to to raise money to support the 20th anniversary celebration.
For more on the event, please visit herbday.org
Whole Moon Launches New Campaign
Plant-based milk brand, Whole Moon, is reminding consumers that it is "Straight Up Good" with its latest marketing campaign. A collaboration project with freelance award-winning creatives Scott Kaplan, Matt Vescovo and Vlad Ivangorodsky, the series of videos were directed by Megan Brotherton and feature colorfully offbeat Whole Moon fans in unexpected situations, enjoying the beverage on its own, not just as a topper. Known for their great tasting, full-bodied texture, Whole Moon is available in Almond, Oat, Pistachio and Coconut varieties. The products are low in sugar, kosher, dairy-free, gluten-free and Non-GMO Project Verified, with no added oils or artificial flavorings.
"Finding the right creative partners for this campaign was everything," said Whole Moon Marketing Director Bridget Kavanaugh. “Scott, Matt, Vlad and Megan brought a comedic instinct that perfectly matched where Whole Moon is going. The whole ingredient difference isn't just a nutrition story; it shows up in the glass. In talking with our consumers, what kept coming back to us was how surprised they were by how drinkable Whole Moon is, whether they're frothing for a latte or sipping it straight. 'Straight Up Good' leans into that second behavior because it's the most dramatic proof point we have. But the beauty of it is everything that makes it great alone makes it even better in everything else."
Vides from the new campaign can be seen here:
Solnul Expands Distribution with LEHVOSS Group
Solnul resistant potato starch is extending its European market footprint with an exclusive distribution deal with LEHVOSS Group. Known for the their deep technical expertise and advanced digital platforms, LEHVOSS will look to enhance the Solnul science-driven growth strategy through clear, market-ready insights for customers. With gut health continuing to grow in prioritization amongst European brands and consumers, Solnul is primed to meet the increasing demand with its scientifically backed microbiome solution.
“As demand for fiber continues to grow across Europe, this expansion advances our mission to reunite the microbiome with its favorite food, Solnul, and to bring the benefits of resistant starch to a broader audience,” shared Jason Leibert, Chief Growth Officer at Solnul. “Today, the average European consumes only around 4 g of the recommended 20 g of resistant starch per day - highlighting how far modern diets have moved away from this foundational fiber.”
Frankie's Organic Expands Availability
Fans of family-owned organic snack brand and manufacturer, Frankie’s Organic Snacks, will now have even more opportunities to purchase their favorite USDA Organic, Non-GMO Project Verified, Certified Gluten-Free by GFCO and kosher items. The Canadian company has announced it is expanding its retail availability across several United States grocery chains and specialty markets. The brand's Organic Puffcorn Variety Pack which includes two flavors, White Cheddar and Himalayan Pink Salt will now be available in larger options.
"Our oven-baked organic puffcorn delivers the better-for-you snack today's shoppers are seeking, and the club format allows us to offer some of our best-selling products in a larger pack size made for sharing," explained Frankie's Vice President of Sales, Matthew Bordonaro. "Our focus has always been on simple, organic snacks that can scale across multiple retail formats."
