The Trends Shaping the 2025 Dietary Supplements Market
October 26, 2024
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Hot Products: February 2024
New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.
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Supplements
Fasting Today
Intermittent fasting (IF) has become a popular health trend in recent years. While there are many ways to implement fasting, they all involve alternating cycles of fasting and then eating within a set number of hours. Research shows IF supports healthy weight management, healthy energy levels, brain health and healthy aging.* Certain nutrients can help you feel your best during fasting periods, including electrolytes, fiber and amino acids.*
Enzymedica's brand new fasting drink mix, Fasting Today®, was formulated to be the ultimate drink mix for intermittent fasting.* Electrolytes promote hydration and support healthy cell and organ function. They are ideal for pre and post exercise or daily intake. Fasting Today includes an electrolyte complex (sodium chloride, potassium bicarbonate and magnesium oxide) plus calcium carbonate. While fasting, electrolytes can help you maintain optimal hydration, while also supporting cardiovascular and brain function and helping to minimize cramping.*
Bluebonnet’s Sunfiber® Powder delivers plant-based dietary fiber from partially hydrolyzed guar gum to help support bowel regularity while also providing prebiotic benefits for gastrointestinal health. This soluble and slow-fermenting fiber is well tolerated and suitable for those following a low-FODMAP diet. When mixed in water, it dissolves quickly and is tasteless, colorless, and odorless allowing for versatile use.*
NR 300mg + PQQ 20mg NAD+ Activator
Experience the power of NR 300mg with PQQ 20mg, a synergistic blend designed to support cellular function.* This potent formula acts as an NAD+ activator, helping to promote healthy metabolism and energy production.* Featuring RejuvNR, it may provide cellular rejuvenation benefits. Our product is proudly Certified Vegan by The Vegan Society, is non-GMO and made in the US cGMP Certified facility. Discover the potential of this dynamic combination to support your body's natural vitality and well-being.*
Ovaris - Ovarian Health Complex with 40:1 Myo to D-Chiro Inositol
Ovaris Ovarian Health Complex is a premium supplement for women designed to support healthy ovary function.* Each serving contains a complex of 2,000mg Myo-Inositol and 50mg D-Chiro-Inositol in a 40:1 ratio, carefully formulated to promote optimal ovarian health. Our product is proudly Certified Vegan by The Vegan Society, is non-GMO and made in the US cGMP Certified facility. Prioritize your well-being with OVARIS, a natural choice for supporting your ovarian health.*
Grocery
Regenerative Organic Certified Chocolate
Dr. Bronner’s offers a regenerative organic certified chocolate variation of its Salted Dark Magic All-One Chocolate. The sweet treat is made with cocoa sourced from Ghana and the Ivory Coast, along with coconut sugar from Indonesia, cocoa butter and bourbon vanilla, sourced from the Congo and Madagascar, respectively. The bars have a SRP of $5.99 each or $32.94 for a six-pack. The six-pack includes additional flavors of the All-One Dark Chocolate and Oat Milk Chocolate.
Family First Milk
Organic Valley is expanding its line of milk with Organic Valley Family First, made with 50g of added DHA omega-3 per serving. The beverage provides all 12 essential nutrients and helps promote brain health, according to the company. It is made without antibiotics, synthetic hormones, toxic pesticides, or GMOs. It will be available in Whole and Reduce Fat 2% for a SRP of $5.99-$6.99.
Chickpea Puffs
Hippeas now offers Flavor Blast! Chickpea Puffs.
The snacks are available in Vegan White Cheddar Explosion and Blazin’ Hot varieties. They are free of the top 9 allergens and are Non-GMO Project Verified. The clean label and plant-based snacks deliver 3 to 4 grams of protein and 3 g of fiber per 1-oz. serving.
Arabica K-cups
Cambio Roasters has a goal of reducing the environmental impact of traditional coffee pods—according to the company, 40 million are discarded daily in landfills. Founded by Ann Hutson, former Co-Founder/SVP of Green Mountain Energy, and Kevin Hartley, former Chief Innovation Officer at Keurig, the brand offers a sustainable alternative that does not compromise on taste. The company's small-batch roasted Arabica coffee is encapsulated in 100% recyclable K-cups, with eight blends available. They also donate 20% of their profits to Food 4 Farmers, which works with coffee farmers to create food security and help feed their families during their "thin months."
cambioroaster.com
HABA
Vegan Lip Balms
Dignity Coconuts offers All-Natural Vegan Lip Balms. These lip balms, which have earned a Vegan Beauty Award, are crafted from natural, non-toxic ingredients, like essential oils, and come in five flavors. The balms do not contain animal ingredients, animal by-products, or animal-derived products like beeswax or lanolin. The company is also working for the greater good, with a goal to eradicate coconut slavery in the Philippines by providing sustainable jobs to transform local communities.
Personal Hygiene Products
Canary has launched several new products. The company's toothpaste tablets are made to pop in your mouth, chew, and brush with a wet toothbrush. They come in Peppermint, Wintergreen, Strawberry + Kiwi, and Watermelon flavors. Concentrated Foaming Hand Soaps are plastic-free soap slices in Cedar Mint and Fir Needle + Sage. Each bar yields 12 bottles of foaming hand soap that contains no chemicals or toxins. Canary Peppermint Mouthwash Concentrate is designed with a natural concentrate intended to reduce shipping waste and increase energy efficiencies by avoiding shipping extra water weight. The mouthwash has a light peppermint flavor and the bottles are refillable. It is alcohol-free and vegan friendly.
Rose Geranium Hydrosol
Botnia Skincare now offers Rose Geranium Hydrosol. The company says this delicate hydrosol, also referred to as a flower water or floral water, offers soothing properties and contributes to a rejuvenated and nourished complexion. According to the company: "The production of this hydrosol involves a meticulous, artisanal approach utilizing an alembic still. During this process, steam captures the essence of the rose geranium plant. Subsequently, the steam undergoes a condensation process, resulting in a liquid known as hydrosol. This hydrosol retains the beneficial components of the rose geranium plant, ensuring the presence in skincare routine."
Miscellaneous
Seasonal Care
Olbas is introducing several new products. According to the company:
Olbas Oil: Original Swiss Aromatherapy
- Enhances Breathing Passages
Provides Soothing Relief for Tired Muscles
Olbas Inhaler: Power To Breathe...Naturally!
- Makes Nasal Passages Feel Cleaner
- Helps You Endure Seasonal Discomfort
Olbas Lozenges: Fights Coughs Without The Sugar
- Sugar Free, Gluten Free, Color Free, Suitable for Vegetarians
- Delicious Black Currant Flavor, With Vitamin C, Menthol and Eucalyptus
Olbas Cough Syrup: Swiss Bronchial Support Formula
- Made with Pure Wildflower Honey and Herbal Extracts
- Excellent For Children and Adults
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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