Continue To Site >
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Free Newsletter Subscription
Ask WholeFoods Mag
  • News
    • All News
    • In Case You Missed It
    • Breaking News
    • Grocery News
    • Dietary Supplements News
    • Supplier News
    • Health & Beauty Aid News
    • Green News
    • Research
  • Features
    • Supplements
    • Grocery
    • Health & Beauty Aids
    • Suppliers
  • Columns
    • Debates
    • Editorial
    • Good Health Reads
    • Happy Customer
    • Herb of the Month
    • Leadership Profiles
    • Legal Tips
    • Mentors
    • Merchandising Insights
    • Recipes
    • Naturally Informed Education
    • The Nutrition Mythbuster
    • Trade Secrets
    • Vitamin Connection
    • What's Selling
    • WholeFoods Blogs
  • Products
    • Dietary Supplements
    • Grocery Products
    • Gourmet Products
    • Health & Beauty Aid Products
    • New Product Reviews
      • 2021 Archives
      • 2019 Archives
      • 2018 Archives
    • Suppliers
  • Multimedia
    • Videos
    • Podcast
    • The Natural View
  • Directory
Ask WholeFoods Mag
  • Log In
  • Register
  • Log Out
  • My Account
Free Newsletter Subscription
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Home » SPONSORED BY

Hot Products: February 2023

Hot, new supplements, grocery, beauty and more that companies in the natural products industry don’t want you to miss.

March 14, 2023
WholeFoods Magazine Staff

SPECIAL ADVERTISING SECTION

New products that industry companies don’t want you to miss.

Supplements

 

bluebonnet-vitamin-c.pngLiposomal Vitamin C Vegetable Capsules

Formulated with Liposomal Pureway-C™, a patented and clinically tested form of vitamin C that fuses ascorbic acid and citrus bioflavonoids to lipid metabolites for better delivery, absorption and uptake to help support immune health, joint comfort & collagen synthesis.*
www.bluebonnetnutrition.com/products/liposomal-vitamin-c

 


brain-health-global-healing.png

Brain Health Herbal Extract

Brain Health is an advanced full spectrum Raw Herbal Extract™ formula with different forms of turmeric, ashwagandha, Sea Buckthorn oil, Gingko and more to give you the maximum levels and absorption of aromatic turmerones, withanolides, curcumins, and other powerful phytonutrients. Each source of turmeric gives you the maximum potency of turmerones, which have neuroprotective benefits. You won't find this combination of potent energetic ingredients in any other formula! Our Brain Health formula promotes normal neurogenesis, keeps brain cells healthy, and improves focus and memory.* www.globalhealing.com/products/brain-health 


kollaJell-product.png

 Super Food for the Brain: kollaJell™

kollaJell™ is the only collagen peptides supplement that contains the essential amino acids to support brain health and cognitive function. kollaJell™ provides the macroelements needed for mental sharpness and a keen memory, as well as gut and immune health, and healthy skin. kollaJell’s all-natural,  patented, breakthrough formula contains:
• Collagen types I, II and V peptides sourced from wild-caught jellyfish 
• Neuroprotective antioxidants
• Vital macronutrients & calcium-binding proteins
Give your brain a boost today.* www.longevitybynature.biz/product/kollajell/


Carlson_DHA.jpegVegetarian DHA 

Carlson Labs has launched Vegetarian DHA, to provide omega-3s needed to supplement a vegetarian diet. Half a teaspoon provides 910 mg of DHA to help support cognition, vision, and mood. It may also support pregnant women or nursing, providing healthy brain and vision development in children, the company says. The supplement has a natural lemon flavor and can be taken as is or mixed into yogurts, smoothies, or on a salad. It is FDA-registered for potency and quality.* www.carlsonlabs.com


Natrol_Melatonin.jpeg

 

Sleep Support

Natrol has released MelatoninMax, a sleep-support supplement with 10 mg of melatonin in a single blueberry-flavored gummy. The product is formulated with clean ingredients, according to the company. It is non-GMO and free of artificial flavors, sweeteners, preservatives, synthetic dyes, and gelatin-free. It is also vegetarian. The gummies can be purchased in a 50- or 80-count package.* www.natrol.com 


Jarrow_NAC_Vitamins.jpeg

 

N-Acetyl-L-Cysteine

Jarrow Formulas has released N-A-C Sustain, with 500mg of N-Acetyl-L-Cysteine in a vegetarian capsule form. The supplement is an antioxidant amino acid, and supplies L-Cysteine, which acts as an antioxidant itself or as precursor to glutathione, the company says. It is meant to support glutathione production in the brain, liver, and other organs while also supporting immune function.* www.jarrow.com


BuriedTreasure.png

Colloidal Mineral Complex

Buried Treasure Colloidal Mineral Complex, available in Grape and Raspberry flavors, is a natural plant supplement that has more than 70 plant-based minerals and 50 electrolytes. It is a water-soluble liquid designed to naturally rehydrate and to support longevity. It is dairy-free, wheat-free, soy-free, and vegan.* www.buriedtreasureIn.com

 

HABA

Hand Soapdesert-essence-soaps.jpeg

Desert Essence Foaming Hand Soap is formulated with tea tree oil and botanicals like Jojoba, Aloe, and Green tea, for moisture. The Starter Kits and Refill Pods are available in Tea Tree Oil & Lavender and Tea Tree Oil & Lemongrass scents. The Starter Kit is packaged in a reusable bottle and comes with two pods, which is enough for one 10-oz. fill with the addition of water. The Refill Pouch has six pods, good for three 10-oz. reusable bottles. The SRP is $8.99 for the Starter Kit and $9.99 for the Refill Pouch. www.desertessence.com


Elina-Organics.jpeg

Pumpkin Spice Scrub

New from Elina Organics: Pumpkin Spice Scrub for face and body. The exfoliator has antibacterial effects to flush out toxins while also increasing blood circulation, leaving skin visibly plumped and firm, according to the company. The scrub contains a blend of organic pumpkin, nutmeg, ginger, and cinnamon to enrich skin with vitamins and antioxidants. The essential nutrients are said to calm the complexion, soothe dryness, decrease visible signs of aging, and make skin soft. Size: 2oz; MSRP: $42. www.ElinaOrganics.com

 

Grocery

Protein Bars

Bobo’s has expanded its line with protein bars that deliver 15 grams of protein and up to 11 grams of fiber. The bars come in two flavors: Chocolate Chip Peanut Butter and DoubleChocolate Almond Butter. The bars are non-GMO verified, certified gluten free, and kosher. www.eatbobos.com

Bobos-Oat-Bars.jpeg

Peppermint Cream Chocolate

Dr. Bronner’s has announced a new flavor of 70% dark Magic All-One Chocolate: Cool Peppermint Cream. The treat is vegan, non-GMO, Kosher, and 70% cocoa, sweetened with coconut sugar. Cool Peppermint is one of the seven flavors of Dr. Bronner’s All One Chocolate. The line also includes salted dark, roasted whole hazelnuts, crunchy hazelnut butter, salted whole almonds, and smooth coconut praline. www.drbronner.com

DrBronners_Coolpeppermint.jpg

Chickpea Tortilla Chips

Hippeas chip line includes flavors like Straight Up Sea Salt, Rockin Ranch, and Sea Salt and Lime. Made from chickpeas, the snack contains 3 grams of protein and 3 grams of fiber per 1-oz. serving. The chips are vegan and contain no artificial colors, flavors, or ingredients. They are also dairy-free, non-GMO, and certified gluten-free. www.hippeas.com

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Hippeas_tortillachips.jpeg


    Hot Products
    KEYWORDS Bluebonnet Nutrition brain Buried Treasure Liquid Nutrients Carlson Laboratories desert essence Elina Organics Global Healing Hot Products KollaJell melatonin memory sleep
    • Related Articles

      Hot Products: February 2024

      Hot Products: February 2025

      Hot Products: October 2023

    Jan feb cover

    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

    Recommended For You
    Latest Publication
    Screenshot_2026-05-26_at_7.47.16_AM.jpg
    June/July 2026
    CovHeart.jpg
    2026 Deep Dive Cardiovascular Health
    Screenshot_2026-04-16_at_11.51.39_AM.png
    May 2026
    CovMi26.jpg
    2026 Mastering the Microbiome Market
    Most Popular
    • Anaheim Convention Center hosted four days of innovation, education, networking, and trendspotting at Expo West 2026.

      Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness

      By WholeFoods Magazine Staff
      May 26, 2026
    • Fostering mental wellness.

      The Pillars of Mental Resilience

      By Jennifer Joseph
      June 1, 2026
    • GettyImages-2235441030.jpg

      New Products: Vitafoods Europe 2026 Edition

      By WholeFoods Magazine Staff
      May 23, 2026

    WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

    The Magazine

    • Current Issue
    • Subscribe
    • Renew
    • Change of Address

    Information

    • Source Directory
    • Helpful Resources
    • Job Finder

    About Us

    • About Us
    • Contact Us
    • Advertise

    Social

    NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

    © Copyright 2026 WFC, Inc. All Rights Reserved.
    Privacy PolicyTerms