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New Products Roundup: April 2025

13 New Offerings in Natural & Organic

Check out what's new in natural and organic grocery, dietary supplements, personal care, branded ingredients and more!

New-Products-GettyImages-1494382443.jpg
New product sign over colorful cut out foil ribbon confetti on yellow background. Design element. Vector illustration. | Getty Images
March 22, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

SUPPLEMENTS


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Vegan Protein Powder

PlantFusion's Complete Vegan Protein Powder harnesses the power of algae for a clean and easily digestible blended vegan plant-based protein. Used to support muscle recovery, sustained energy, and muscle building and repair, the 21 g building block protein contains essential nutrients, amino acids, omega-3s, and algae, providing a convenient sustainable choice for those in the market for a fuel source with less environmental impact.
www.plantfusion.com

Probiotic Vegetable Capsules

Probiotic_bb.pngBluebonnet Nutrition has expanded its probiotic offerings with five Shelf-Stable Probiotic Vegetable Capsules containing high-quality, DNA-verified strains. 
  • Pre Pro Post Probiotic: 30 Billion CFU; 3 DNA-verified strains; Vitamin D from postbiotic.
  • Prebiotic Probiotic: 20 Billion CFU; 5 DNA-verified strains; Kosher Certified strains.
  • Women’s Probiotic: 35 Billion CFU; 5 DNA-verified strains; With prebiotic & cranberry.
  • S. Boulardii Probiotic: 10 Billion CFU; Yeast-based strain; With prebotic Sunfiber.
  • Rainforest Animalz Kids Probiotic Powder Stick Packs: 5 Billion CFU; 2 DNA-verified strains; 30 unflavored stick packs. 

www.bluebonnetnutrition.com




PERSONAL CARE / HABACaldera.jpeg

Men's Skincare

Caldera + Lab is a line of clean, high-performance men's grooming essentials that actively improve skin health while providing a luxurious application feeling. Each product is designed to help fight dryness with a hydrating, protective, restorative formula to keep skin resilient.www.calderalab.com



GROCERY


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Organic & Non-GMO Honey

Local Hive is now offering Organic Hive, a USDA Certified, Fair Trade Certified, and Non-GMO Project Verified Organic honey. The raw and unfiltered honey is gently strained to preserve its natural pollen and sourced from the remote highlands of Northeast Brazil. Each bottle contains no pesticides, no adulteration, and no foreign sugars. A portion of all proceeds fund ecological and social projects supporting the community through Fair Trade IBD. 
www.localhivehoney.com


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Preservative-free Salamis

California-based charcuterie brand, Olli Salumeria, has officially launched its line of preservative-free salamis in the United States. The cured meats and gourmet snacks are completely free of artificial and natural nitrates and nitrites and will feature new "Proudly Preservative-Free" packaging and be rolled out in major food retailers across the country. 
www.olli.com



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Biscuit Flour

King Arthur Baking Company is expanding its flour line with the debut of its Buttermilk Biscuit Flour Blend. Featuring a three-ingredient mix of unbleached soft wheat flour, baking powder, and a touch of salt, the convenient resealable pouch is made with real buttermilk allowing customers to enjoy fluffy, tender, restaurant-quality biscuits at home.
www.kingarthurbaking.com


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Organic Cheese Dips

Rumiano Cheese Company has two new offerings: Pepper Jack Queso, Three Cheese Dip. The new line of organic and nutritious cheese dips are non-processed real cheese dips made with the brands award-winning cheeses. Crafted from pure organic Real California Milk sourced from pasture-raised Jersey cows, each dip is available in 11 ounce containers, packed with 5 grams of protein per serving, and contains no preservatives. 
www.rumianocheese.com


Califia Farms Logo_Brown.png

Milk, Creamer & Cold Brew

Califia Farms is expanding its popular USAD certified organics line with the addition of three new products:

  • Organic Pistachio Almond Creamer: Sweet, nutty flavor of pistachio blended with creamy organic almond milk
  • Organic Cashewmilk: Unique blend of water, organic cashews, and sea salt with no oils or gums. 
  • Pure Black Espresso Blend Cold Brew: Unsweetened Espresso Blend featuring rich notes of berry and caramel with zero bitterness.

www.califiafarms.com


WDough.png

Cookie Dough

Whoa Dough has a new addition to its family of gluten-free products—Brownie Batter Ready-to-Bake Cookie Dough. The new sweet treat brings the classic, indulgent flavor of brownie batter to customers looking for a tasty allergen-friendly, vegan, egg-free, nut-free, soy-free, dairy-free, non-GMO Project Verified, and OU kosher snack. Whether enjoyed straight out of the package or as a baked warm, fudgy brownie, the gluten-free snack contains only 90 calories and 8 grams of sugar per serving. 
www.whoadough.com


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Dumplings

Momo Dumplings are the latest creation from Deep Indian Kitchen. A first-of-their king option in the freezer aisle, the dumplings will be available in four varieties — Chicken Tikka Masala, Butter Chicken, Chicken Curry, and Veggie Masala at retail shops Stop & Shop, Publix, Giant, Hannaford, and more in late spring and early summer. 
www.deepindiankitchen.com



BRANDED INGREDIENTS & TECHNOLOGY

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Fiber Blend

FibRefine 3.0, is the latest fiber solution from Icon Foods. The digestive-friendly fiber blend is a delicate combination of soluble tapioca fiber, chicory root inulin, and polydextrose offering up to 15 g of fiber per serving while reducing the risk of gastrointestinal discomfort. In spring, Icon Foods will also be debuting Organic FibRefine 3.5, an organic soluble tapioca fiber, organic agave inulin, organic gum acacia solution.
www.iconfoods.com


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Beta Glucan Technology

Layn Natural Ingredients now offers Galacan, which the company says represents a significant advancement in Beta Glucan innovation. Unlike conventional Beta Glucans derived from oats, yeast, algae, or mushrooms, Galacan is a heteropolysaccharide produced through precision fermentation. Its spiral conelike structure maximizes its ability to interact with receptor sites on immune cells, enhancing bioavailability and efficacy more effectively than glucans from conventional sources due to its increased surface area. Galacan is highly water-soluble, making it versatile for a wide range of applications. It supports gut health,  healthy blood glucose levels, energy levels, and also is well-positioned for use in both nutricosmetic and topical formulations aimed at promoting skin health.
www.layncorp.com 


Lead-free Plant Protein

Axiom_logo.jpg

Axiom Foods has debuted Oryzatein 2.0, which the company says is the first patented plant protein with the absence of detectable levels of heavy metal, specifically lead. Tests from the ISO/IEC 17025:2017 certified Dyad Labs, a Merieux NutriSciences Company, and SGS Labs, have indicated the absence of detectable levels of lead in Oryzatein 2.0. The product’s purity is characterized as a white color, enhanced ability to blend seamlessly into water and the first rice protein with a gritless texture. Oryzatein 2.0 is a low-cost alternative to other plant proteins and comes in an Isolate and organic version, the company says.
www.axiomfoods.com



    New Products New Products Grocery Products New Health and Beauty Products New Products
    KEYWORDS 2025 Trends branded ingredients non-gmo organic personal care supplements
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    Richard Ortega is the Associate Editor at WholeFoods Magazine. He joined the WFC team in 2024 after his tenure with The Arena Group. He is an English major graduate from Baruch College and has over 10 years of Publishing industry experience. Email Richard at richardortega@wfcinc.com

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