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Home » SPONSORED BY
New Products Roundup: March 2025

15 Innovations and Offerings in Natural & Organic

Check out what's new in natural and organic grocery, dietary supplements, personal care, branded ingredients and more!

New-products-GettyImages-1769250592-copy.jpg
Getty Images
March 4, 2025
Rebecca Viscomi

SUPPLEMENTS


MotivMatcha.pngMatcha Gummies
Motiv Matcha is a new brand bringing convenience and on-the-go comfort to matcha lovers. Motiv Matcha gummies are sourced from Japan and made with real matcha, a natural source of caffeine. The formula supports cell restoration and recovery, memory, and post-work muscle recovery, the company says. The gummies are gluten-free, non-GMO, and vegan. www.motivmatcha.com


Java-Burn-Logo-463x216.jpgEnergy & Metabolism Boost
Java Burn is a new supplement designed by founder John Barban, intended to support overall wellness by simply adding the powder to your coffee. The formula features Chromium, L-Theanine, Vitamin B6, L-Carnitine, Chlorogenic Acid, Green Tea Extract, Vitamin B12, and Camellia Sinensis. It supports weight management, energy, and metabolism. It is non-GMO, soy- and dairy- free and manufactured in FDA-registered and GMP-certified facilities. The company has plans to launch cognitive health and stress management supplements in the future. www.morningcoffeeritual.net


Universa_naturaldreams.png


Calming Sleep Aid

Univera has introduced Natural Dreams, a clinically proven sleep aid. The solution features Maziniol, an ingredient derived from corn leaves, which produces melatonin-like effects. The formula also features magnesium, which works to calm the mind and combat grogginess to help promote mental clarity. One bottle of Natural Dreams contains 60 capsules. www.univera.com



Probiotic_bb.pngProbiotic Vegetable Capsules
Bluebonnet Nutrition has expanded its probiotic offerings with five Shelf-Stable Probiotic Vegetable Capsules containing high-quality, DNA-verified strains. 

Pre Pro Post Probiotic: 30 Billion CFU; 3 DNA-verified strains; Vitamin D from postbiotic.
Prebiotic Probiotic: 20 Billion CFU; 5 DNA-verified strains; Kosher Certified strains.
Women’s Probiotic: 35 Billion CFU; 5 DNA-verified strains; With prebiotic & cranberry.
S. Boulardii Probiotic: 10 Billion CFU; Yeast-based strain; With prebotic Sunfiber.
Rainforest Animalz Kids Probiotic Powder Stick Packs: 5 Billion CFU; 2 DNA-verified strains; 30 unflavored stick packs. 
www.bluebonnetnutrition.com




PERSONAL CARE / HABA


Himalaya_Botanique_Whitening__Hydroxyapatite_Peppermint.jpg
Himalaya Wellness

Whitening Toothpaste
Himalaya Wellness has released Botanique Whitening + Hydroxyapatite Peppermint Toothpaste, offering enamel support. Hydroxyapatite is a mineral naturally found in bones, gently whitening and supporting healthy teeth. The paste also highlights neem, papaya and pineapple to lift stains. The toothpaste is vegan and cruelty-free and made without fluoride, sodium lauryl sulfate (SLS), artificial colors, flavors, preservatives, sweeteners, and gluten. www.himalayausa.com



GROCERY


PBJ_Pkg_6oz_FRONT 9.19.24.pngPB & J Berry Pretzel Snacks
Quinn has expanded its snack offerings with PB & J Berry Pretzels Nuggets. Made with naturally sourced ingredients, the nuggets have notes of strawberry and raspberry. They are certified gluten-free, Non-GMO Project Verified, vegan friendly, and made without soy, wheat, or dairy. They are available to purchase in a 6-ounce bag. www.quinnsnacks.com


Mint Mocha Flavored Beverage
ThroneCoffee.pngThrone Sport Coffee has introduced its newest flavor, Mint Mocha. Created in partnership between NFL athlete Patrick Mahomes and beverage veteran Michael Fedele, the drink is a better-for-you option for active lifestyles. It is made with 150-mg of natural caffeine, flavors, and sweeteners and also boosts Daily B Vitamins, electrolytes, and BCAAs. You can enjoy one can for just 50 calories and 8 g of natural cane sugar. It is dairy-free and NSF Certified for Sport. www.sportcoffee.com


ArtisanTropic.png


Plantain Flour Crackers
Family-owned and operated Artisan Tropic had launched regenerative plantain flour crackers in three flavors: Sea Salt, Chile Lime, and Tomato Herb. The star ingredient, plantain flour, is grown on a regenerative farm in Colombia. The crispy crackers are Certified USDA Organic, certified gluten-free, paleo, and glyphosate residue free. Additionally, they are free of the Top 9 Allergens and contain no seed oils typically found in crackers. The brand was also awarded the 2024 Nexty for Best Certified Organic Product. www.artisantropic.com


RINDcheese.png

Cashew Cheese
New from RIND by Dina & Joshua: cashew-based vegan cheese. This plant-based offering captures the distinct flavor of Swiss with the brand's Alpine Svviss. It is gluten-free, cholesterol-free, and certified Kosher Parve. It is available in a 4-oz block and has a SRP of $7 - $9. The company is WBENC-certified and LGBTQ+ owned. www.rind.nyc


LittleBellies.png


Organic Carrot and Cinnamon Snack
Little Bellies has launched Organic Carrot and Cinnamon Paws. The puffed multigrain snacks are great for kids and toddlers aged 10 months and up, the company says. Instead of being sweetened with traditional cane sugar, these puffs are sweetened only with dried organic fruit powder, made from organic fruit. They are certified organic, as well as a source of iron, and made without the use of added sugar or salt. www.littlebellies.com




EvolutionFresh.pngOrganic Functional Beverages

Evolution Fresh Real Fruit Soda are USDA certified organic, better-for-you beverages, available nationwide. Tropical Mango, Strawberry Vanilla, Lemon Lime, and Orange Squeeze are crafted with zero added sugar and only 40-45 calories. They offer prebiotic fiber, probiotics, and Vitamin C, which supports digestive and immune health. They are non-GMO, gluten free, vegan, and kosher.www.evolutionfresh.com



BahamaBurger.jpg


Plant-Based Meat 

Bahama Burger is a first of its kind rice-based meat alternative. Made with Risofu, a tofu-alternative, the gluten-free rice-patties provide essential proteins, and probiotics that support sustained energy and wellness. It offers 17g of protein per patty and is made with no artificial preservatives. The patties come in planet friendly packaging. www.bahamaburger.com



BRANDED INGREDIENTS & TECHNOLOGY


Pomegranate Ingredient for Beauty Formulas 
Zeus Hygia Lifesciences has released Grantria, a pomegranate extract designed for formulation in beauty-from-within supplements and functional beverages. Made with a blend of antioxidants and vitamins, Grantria has been proven to reduce the appearance of wrinkles, boost collagen production, improve hydration, and maintain skin firmness, the company says. The ingredient was developed using Proprietary Clean Label ADOP (Advanced Oil to Powder) technology and is manufactured in a GMP-certified facility. www.zeushygia.com


SirioSure_2.jpgQuality Assurance and Control Technology
Sirio Pharma has unveiled SirioSure, a comprehensive quality control initiative aimed at bringing efficacy and effectiveness assurances to nutrition products. This will ensure the highest standards of ingredient levels, label claims, and overall product quality, the company says. Sirio will provide an elevated approach to quality assurance and control through manpower and machinery. This includes modern laboratories, state-of-the-art instruments, front-end research and development, and more. The company recently announced plans to procure a gas chromatography-mass spectrometry system, which will further its foreign particle detection and analysis abilities. www.siriopharma.com


StePacPPC Xflow flow-pack Green Beans - Credit Image to Miguel Ibarra.jpgPackaging for Optimal Foodservice Needs
StePacPPC’s new packaging design aims to reduce waste and improve efficiency in the foodservice sector. In partnership with Windham Packaging, StePacPPC designed a range of bulk-modified atmosphere packing intended to extend shelf life of fresh produce in transit to foodservice outlets like restaurants, hotels, and canteens. Made with a lean, resealable design, it is built with water vapor transmission rates, which help eliminate excess moisture buildup. It is optimized for both horizontal and vertical form-fill and seal operations. The product also features StePacPPC’s Xtend and Xflow bags and films respectively. www.stepacppc.com



    New Products New Products Grocery Products New Health and Beauty Products New Products
    KEYWORDS B12 chlorogenic acid dietary supplement gluten-free green tea extract HABA Trends L-Carnitine natural personal care non-gmo nutritional supplements organic probiotic vegan vitamin B6
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    Headshot new

    Rebecca Viscomi is the Multimedia Editor at WholeFoods Magazine. She joined the team in 2021, after obtaining her Masters from The College of New Jersey. She brings her passion for natural food and grocery products to the team, as the resident foodie. She graduated in 2014 from Susquehanna University, majoring in Communications. When she's not writing or in the kitchen trying out recipes, Rebecca is spending time with her two dogs, reading, or traveling across the country. 

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