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What's Selling: March 2026

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

February 21, 2026

WholeFoods Magazine Staff

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

What's Selling: January/February 2026

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

January 16, 2026

WholeFoods Magazine Staff

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

Natural Products News Briefs: AHP, PLMA & More

What's new in natural? Catch up on the latest!

January 10, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

What's Selling: November/December 2025

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

November 19, 2025

WholeFoods Magazine Staff

What natural products are driving sales from coast to coast? Find out!

NPA Responds to Alarming Media Headlines on Taurine

Going so far as to link energy drinks with cancer, the research has been "widely misrepresented in media coverage and scientific commentary."

June 15, 2025

WholeFoods Magazine Staff

NPA said the researchers and some media outlets have drawn broad and misleading conclusions on taurine supplements and energy drinks.

The Buzz in Natural: June/July 2025

A roundup of thought-provoking posts we saw on social media!

June 11, 2025

WholeFoods Magazine Contributor

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!

Survey: Gen Z, Millennials Power up with Energy Drinks

June 17, 2022

Marissa Fox

Downers Grove, IL—With summer beginning, staying energized is a top consumer concern. Optimum Nutrition surveyed full-time employed Americans ages 18-42 to find out how consumers feel, and how they power up. Key findings, as outlined in a press release: People Want to Enjoy Summer Fun 86% of respondents take advantage of Summer Fridays,...

What's Selling: June 2022

May 24, 2022

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

February 2022

January 20, 2022

WholeFoods Magazine Staff

Digital Edition Editorial: Immune Market in 2022: What you need to know now What’s Selling Tip of the Month: Using Caution with Claims Adaptogens: Helping Us Deal with the 2020s 2022 Heart Health Update Grocery Feature: Raise a Glass to Healthy Energy! Supplement Highlights: Male Performance Boosters Herb of...

Raise a Glass to Healthy Energy!

January 20, 2022

Jennifer Joseph

The performance and energy drink market once had a fairly niche customer base (i.e. gamers, people looking to stay awake studying or partying, and athletes), and these caffeine-loaded beverages have long held a decidedly unhealthy reputation. However, the market has expanded exponentially in recent years—and created a major opportunity for...