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Ashwagandha: From Ayurvedic Tradition to Mainstream Wellness Supplement

SPINS data reveals the latest market insights on ashwagandha, showcasing strong performance across retail channels and emerging opportunities for new product development in supplements and functional food and beverage categories.
December 29, 2025
WholeFoods Magazine Contributor

SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.


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Naturally Informed Education

2025 Mastering the Active Aging Market

This special interest publication will give you the insights you need to succeed in the booming healthspan and longevity space.
December 23, 2025
WholeFoods Magazine Staff and WholeFoods Magazine Contributor

Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue explores the latest nutrition science and branded ingredient innovations to help you best serve healthspan-focused consumers.


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Naturally Informed Education

Healthspan Sales Drivers to Fuel Growth in 2026

What ingredients are currently gaining momentum in the healthspan space? What differentiates brands that sustain growth from those that spike and stall in the category? Get the answers to these Qs and more!
December 23, 2025
WholeFoods Magazine Contributor

In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.




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The Natural View SupplySide Global Edition: Quantum Ayurveda with Greenspace Herbs

Quantum Ayurveda was creating buzz at SupplySide. Find out the latest innovations and opportunities for brands and practitioners.
December 22, 2025
WholeFoods Magazine Contributor

Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose.


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Discover 21 New Natural Products!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!
December 19, 2025
WholeFoods Magazine Staff

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!


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On Demand: The Longevity of Citrus Flavonoids

200 Years of Improving the Human and Pet Healthspan, from "Vitamin P” to GLP-1
December 18, 2025
WholeFoods Magazine Contributor

Gain a unique science and marketing perspective on how heritage, innovation, and rigorous research come together to create next‑generation citrus-based solutions for metabolic wellness and healthy aging.


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KSM-66: The Most Clinically Studied Ashwagandha for Men’s Vitality and Hormonal Wellness

Men’s health is deeply interconnected with hormonal function and stress biology.
December 12, 2025
WholeFoods Magazine Contributor

This article shares stress, hormones, and the male vitality connection. 


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Naturally Informed Education

THE LAST 15: Say Goodbye to Those Most Stubborn Pounds

Dr. Ian Smith reveals why those final 15 pounds are the hardest to lose—and how to finally conquer them for good for lasting vitality.
December 10, 2025
WholeFoods Magazine Contributor

Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.


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The Natural View: The Fight Against Microplastics with 1 Life Science

Explore the prevalence of microplastics in our environment, and the impacts they may have on health.
December 6, 2025
WholeFoods Magazine Contributor

What are microplastics? How are we exposed? Once exposed, what can be done? Tune in for answers to these questions and more:


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RidgeCrest Herbals 2026 Almanac

Access the 2026 calendar, trends, tips, and more!
December 5, 2025
WholeFoods Magazine

Head into 2026 with the latest RidgeCrest Herbals' almanac, featuring a garden guide, herbal folkcare, 2026 intentions: Reciprocity & Empathy, and more.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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