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The Buzz In Natural: September 2025

A roundup of the thought-provoking posts we saw on social media.
August 27, 2025
WholeFoods Magazine Staff

Check out the thought-provoking posts members of the natural products industry are sharing social media!


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Quantum Ayurveda: A Story or is it Science?

Are the ancient insights of Ayurveda being reborn through the lens of cutting-edge physics…or is this just a clever story?
August 25, 2025
WholeFoods Magazine Contributor

Ready to discover whether Quantum Ayurveda is grounded in true science—or simply a compelling narrative?



Read More
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KSM-66 Ashwagandha: The Ideal Adaptogen for Gummies

Modern and health-conscious individuals are increasingly seeking products that are both efficacious and enjoyable, paving the way for a surge in functional gummies.
August 6, 2025
WholeFoods Magazine Contributor

Find out what makes KSM-66 Ashwagandha ideal for a functional gummy.


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Ashwagandha Adulteration: A Growing Threat to Quality and Trust

Ashwagandha (Withania somnifera), revered in Ayurveda as the “King of Herbs,” has earned recognition as a global adaptogen. However, this rapid rise in demand has inadvertently paved the way for a troubling undercurrent: widespread adulteration.
August 6, 2025
WholeFoods Magazine Contributor

Find out the risks of Ashwagandha adulteration and ways to prevent it.  


Read More
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The Buzz in Natural: August 2025

A roundup of thought-provoking posts we saw on social media!
July 24, 2025
WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!


Read More
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India-America Boardroom series: Featuring Shafiulla Hirehal Nuruddin, founder of Greenspace

Tune in for a conversation that bridges ancient wisdom and cutting-edge science, with a focus on Quantum Ayurveda.
July 24, 2025
WholeFoods Magazine Contributor

The boardroom series features conversations with leaders and influencers, who offer perspectives on the landscape of the nutraceutical industry. 


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The Natural View: RIBUS' Alicia Kasch Bringing New Perspectives to Generational Leadership

How does RIBUS, as a clean label innovator, help brands meet both the demand functional performance and the demand for clean label? Get the answer to that Q and more!
July 18, 2025
WholeFoods Magazine Contributor

RIBUS has achieved record sales years and expanded into new markets. Alicia Peirce Kasch shares what makes the winning difference.


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Vote now! 2025 Natural Choice Awards: Ingredients Edition

Calling all manufacturers: Cast your vote by August 1 to show your love for the branded ingredients that help drive your sales.
July 12, 2025
WholeFoods Magazine Contributor

Vote now for your favorite branded ingredients in the dietary supplement industry.


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ButyraGen®: New Clinical Evidence for Fast-Acting Belly Pain Relief and Enhanced Digestive Support in Women

NutriScience Innovations shares the scientific findings on ButyraGen® for relief of stomach pain and digestive support in women.
July 1, 2025
WholeFoods Magazine Contributor

Find out how the patent-pending prebiotic complex from NutriScience Innovations helps relieve stomach pain and offers digestive support in women.


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The Natural View: Botanic Tonics Offers Traditional Botanicals

Get the scoop on kava, kratom, and a plant-based tonic.
June 26, 2025
WholeFoods Magazine Contributor

Tune in to learn about the benefits of kava and kratom leaf, including how these two botanical ingredients work together, supporting science, safety standards, and an innovative product. 


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