Voting for WholeFoods Magazine's Ingredient Choice Awards is now open! Vote for your favorite branded ingredients in the dietary supplement industry.

As global interest in ashwagandha continues to rise, one question continues to be raised: which part of the plant is being used?

Mibelle Biochemistry Group shares insights into their natural energy innovation. 

Explore how KSM-66's Shatavari supports wellness for women. 

Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way.

Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better."

The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow.

Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. 

Discover how company leadership at AIDP prioritizes a collaborative team culture to encourage cross-functional support beyond defined roles.

Iron is crucial for oxygen transport, energy production, and endurance – some of the core pillars of athletic performance.