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Rules, Risk, and Responsibility: Elan Sudberg’s Fight for Trust in the Supplement Industry

"Risk and rules are part of the supplement trade, but too often, Sudberg says, the risks are shrugged off and the rules are ignored."

February 12, 2026

WholeFoods Magazine Contributor

Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry.

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One Woman’s Journey to Help Women Clear HPV Infection

“You are your own best advocate. Not your doctor. Not your parent. Not your husband or wife. I encourage everyone to take agency over their experience—whether that’s in your health or your relationship…basically your life.”

February 5, 2026

WholeFoods Magazine Contributor

Sara Lovelady shares the health and career journey of podcast host, social media influencer and mushroom maven Meagan “Mimi” Lindquist.

Vote Now for the 2026 Natural Choice Awards

For your consideration! Cast your vote now, and winners will be announced in the April 2026 issue of WholeFoods Magazine.

February 4, 2026

WholeFoods Magazine Contributor

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites!

On-Demand: Spirulina Under the Microscope: Purity, Safety & Trust

This panel examines the current spirulina and greens powder market, highlights Cyanotech’s internal and third-party testing, and explores supply chain transparency.

January 27, 2026

WholeFoods Magazine Contributor

This webinar assesses the spirulina and greens powder market, shares Cyanotech’s testing results, and discusses supply chain transparency and traceability.

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The Mental Load Is Heavy: Why Women Need Targeted Support

Stratum Nutrition shares their sage extract sageXtra™ for fast-acting cognitive support in women.

January 20, 2026

WholeFoods Magazine Contributor

Stratum Nutrition introduces sageXtra™, a sage extract for fast-acting cognitive support in women.

A Message from the MAHO Board and Staff

The Kraft and Puchan families shared an update on the random, tragic act that took the lives of three men.

January 20, 2026

WholeFoods Magazine Staff

MAHO shared a joint statement from the families of Douglas Kraft, Robert Kraft, and James Puchan following the fatal shooting of the three men.

The Buzz In Natural: Hemp, Soil Health & More

A roundup of thought-provoking posts we saw on social media!

January 16, 2026

WholeFoods Magazine Staff

Industry leaders share updates on hemp advocacy, consumer safety, and reflections on food and immunity.

The Natural View: Exploring the Expanded Health Benefits of Folate

Tune in for a discussion on the benefits of folate beyond baby brain to lifelong cognition.

January 9, 2026

WholeFoods Magazine Contributor

Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants.

The Natural View: Rainbow Light's Legacy & Nutrition Innovations

Rainbow Light was founded in 1981 as a pioneer in the natural products industry. Take a look at the history, and what is on the horizon.

January 8, 2026

WholeFoods Magazine Contributor

Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!