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The Mental Load Is Heavy: Why Women Need Targeted Support

Stratum Nutrition shares their sage extract sageXtra™ for fast-acting cognitive support in women.
January 20, 2026
WholeFoods Magazine Contributor

Stratum Nutrition introduces sageXtra™, a sage extract for fast-acting cognitive support in women.


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A Message from the MAHO Board and Staff

The Kraft and Puchan families shared an update on the random, tragic act that took the lives of three men.
January 20, 2026
WholeFoods Magazine Staff

MAHO shared a joint statement from the families of Douglas Kraft, Robert Kraft, and James Puchan following the fatal shooting of the three men.


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The Buzz In Natural: Hemp, Soil Health & More

A roundup of thought-provoking posts we saw on social media!
January 16, 2026
WholeFoods Magazine Staff

Industry leaders share updates on hemp advocacy, consumer safety, and reflections on food and immunity.



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The Natural View: Exploring the Expanded Health Benefits of Folate

Tune in for a discussion on the benefits of folate beyond baby brain to lifelong cognition.
January 9, 2026
WholeFoods Magazine Contributor
  • Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants.

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    The Natural View: Rainbow Light's Legacy & Nutrition Innovations

    Rainbow Light was founded in 1981 as a pioneer in the natural products industry. Take a look at the history, and what is on the horizon.
    January 8, 2026
    WholeFoods Magazine Contributor

    Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!


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    NatureKnit-Natural- View-2025.jpg

    The Natural View: New Study Focuses on Organic NatureKnit to Fill the Fiber Gap

    Explore the latest science on fiber-bound polyphenols.
    January 7, 2026
    WholeFoods Magazine Contributor

    Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.  


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    Ashwagandha: From Ayurvedic Tradition to Mainstream Wellness Supplement

    SPINS data reveals the latest market insights on ashwagandha, showcasing strong performance across retail channels and emerging opportunities for new product development in supplements and functional food and beverage categories.
    December 29, 2025
    WholeFoods Magazine Contributor

    SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.


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    Naturally Informed Education

    2025 Mastering the Active Aging Market

    This special interest publication will give you the insights you need to succeed in the booming healthspan and longevity space.
    December 23, 2025
    WholeFoods Magazine Contributor and WholeFoods Magazine Staff

    Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue explores the latest nutrition science and branded ingredient innovations to help you best serve healthspan-focused consumers.


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    The 2026 new year business goals concept.
    Naturally Informed Education

    Healthspan Sales Drivers to Fuel Growth in 2026

    What ingredients are currently gaining momentum in the healthspan space? What differentiates brands that sustain growth from those that spike and stall in the category? Get the answers to these Qs and more!
    December 23, 2025
    WholeFoods Magazine Contributor

    In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.




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    The Natural View SupplySide Global Edition: Quantum Ayurveda with Greenspace Herbs

    Quantum Ayurveda was creating buzz at SupplySide. Find out the latest innovations and opportunities for brands and practitioners.
    December 22, 2025
    WholeFoods Magazine Contributor

    Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose.


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