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Home » SPONSORED BY

The Natural View: Rainbow Light's Legacy & Nutrition Innovations

Rainbow Light was founded in 1981 as a pioneer in the natural products industry. Take a look at the history, and what is on the horizon.

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January 8, 2026
WholeFoods Magazine Contributor

In this episode of the Natural View, we welcome Julie Dennis, National Educator for the NutraNext portfolio. Tune in for the answers to these questions and more:

  • Rainbow Light was founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand?
  • By 1989, Rainbow Light launched its first food-based prenatal product. Why was prenatal health such an important focus so early on?
  • How has the food-based multivitamin category evolved?
  • How does Rainbow Light ensure purity, quality, and safety?
  • What is on the horizon for future of wellness and supplements?
  • ..and more! 

Content sponsored by Piping Rock Health Products.

Related: 2025 Leadership Spotlight: Scott and Michael Rudolph, Piping Rock

    Education Center Multimedia Podcast
    KEYWORDS dietary supplement food-based prenatal food-based supplements natural product industry natural products nutritional science nutritional supplements nutritional supplements during pregnancy prenatal Prenatal Nutrition The Natural View
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    Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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