In this episode of The Natural View, hosts Maggie Jaqua and Todd Pauli sit down with Lauren Eisen, Senior Marketing and Business Development Manager at Balchem, to explore the booming women’s health market—specifically innovations in prenatal nutrition. Eisen breaks down the critical differences between folate and folic acid, explaining why bioactive folate forms like Optifolin+ are essential for expectant mothers and developing babies. Tune in to explore: 

• The difference between folate and folic acid, and why that distinction is so important in the context of prenatal nutrition.
• Folate needs for women of childbearing age.
• How bioavailable folate helps address gaps.
• How the branded ingredient Optifolin+ can help address needs.
• The role of methylation — and why it matters for both mother and baby.
• How Optifolin+ supports healthy methylation pathways, and the implications for maternal and fetal health.
• Opportunities Optifolin+ opens for brands that want to differentiate their prenatal products.
• Trends that will help shape the next generation of prenatal products.

Listen to the full conversation here.

Content sponsored by Balchem.