In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shaheen Majeed, CEO, BGG Americas, Algae Health Sciences, HB Natural Ingredients. Majeed discusses science-backed branded ingredients, including one that is generating a lot of buzz lately: astaxanthin.

Tune into this episode of The Natural View for:

2:10 - Findings from two published studies on astaxanthin and eye health.

4:05 - Opportunities in the e-gaming market

4:20 - Target markets.

7:30- The advantage of branded ingredients.

12:40 - Ingredients on the rise and formulation opportunities.

16:30 - Trendspotting for 2024.

*Sponsored content.

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