"We are powered by three generations of product innovators whose mission is to manufacture trusted, premium quality wellness products."

Piping Rock Health Products is a family-owned wellness company dedicated to delivering premium quality and innovative products to health-conscious consumers worldwide. The company’s roots in the industry run deep and span three generations. Founded in 2011 by father and son Scott and Michael Rudolph, Piping Rock draws on the legacy and pioneering spirit of Scott’s father, Arthur Rudolph.

Arthur founded his first vitamin and supplement company in the early 1970s, laying the groundwork for a successful venture in the health and wellness industry. His son, Scott, observed and absorbed the intricacies of the business from an early age, gaining insights into the processes and strategies that fueled growth. He also gained a lifelong passion for promoting health and wellness products and formally joined forces with his father when he reached adulthood. Together, the father-son duo spent decades building their business into a globally recognized enterprise, known for its innovation and market leadership. 

“I followed my father’s work, carefully watching his process and learning the ins and outs of the industry. It wasn’t long before I discovered that, like my father, I shared a passion for people’s health!” says Scott Rudolph, CEO.

This passion for wellness was handed down to Michael, who learned the ways of the business first-hand from his father Scott, becoming a third-generation supplement entrepreneur. “We are powered by three generations of product innovators whose mission is to manufacture trusted, premium quality wellness products,” states Michael Rudolph, President.

A Legacy of Innovation and Growth

Our mission is to help make a powerful impact on the health of people all over the world. To do so, we hire experts who share our passion for wellness, remain vigilant about quality, and are committed to strengthening our partnerships with natural products retailers. Piping Rock’s commitment to quality, innovation, and customer satisfaction is evident in everything we do. 

Unwavering Commitment to Quality

Piping Rock goes the extra mile to create nutritional products that offer top benefits for consumers and their families. We are committed to quality and transparency. With stringent in-process manufacturing and packaging controls in place, we have more than 150 associates dedicated to laboratory and quality control, testing all raw materials and finished products.  

Raw materials are sourced from reliable suppliers and quality is ensured through rigorous testing in our labs. By manufacturing supplements in-house, we maintain complete control over every step of the process. This guarantees top-quality supplements and adherence to GMP and the standards set forth by the FDA.

Piping Rock’s state-of-the-art facilities and equipment package vitamins and supplements at a high speed. Investing in the latest technologies ensures the efficiency of machines and maintains full flexibility on all packaging lines for tablets, capsules, gummies, softgels, liquids, and powders. Hundreds of quality assurance checks are conducted throughout the manufacturing and packaging processes and finished products are thoroughly inspected.

Expanding a Family of Wellness

• In 2024, Piping Rock Health proudly expanded our family portfolio with the acquisition of four iconic natural health and wellness brands: Natural Vitality^®, NeoCell^®, Rainbow Light^®, and RenewLife^®. Each brand has been a trusted name in the natural foods sector for decades, and Piping Rock is dedicated to building upon their rich legacies.
• Natural Vitality^® started in 1982 and the flagship product, Natural Vitality CALM^®, quickly revolutionized the supplement industry. 
• NeoCell^® is the #1 Beauty Supplement brand and is dedicated to unlocking the transformative benefits of collagen and essential nutrients to support healthy hair, skin, nails, joints, and overall wellness.*^◊ 
• Rainbow Light^® has been a pioneer in the world of nutritional supplements, providing high-quality, food-based, and scientific-backed products since 1981.
• RenewLife^® was born in 1997 and is one of the most trusted brands for digestive health and probiotic supplements.* 

Piping Rock is revitalizing these brands and returning them to their authentic roots in the natural health and wellness sector.

Strengthening Independent Health Food Retailers as Wellness Experts

At Piping Rock, we believe in the power of responsible education. With the vast number of products in the marketplace and the saturation of social media, we are committed to helping retailers build on their substantial knowledge. This collaboration will strengthen independent retailers as trusted wellness hubs for consumers, empowering them to make informed health choices.

We recently launched a national education program and will be leveraging online tools to increase education, efficiency, communication, and collaboration. We are also currently developing customized programs and business solutions for mutual success.

A Legacy with Heart

At Piping Rock, our associates are the heart of our company; they are an extension of our family. We enjoy spending time with them outside of work at social gatherings throughout the year. 

In the community, we often run food drives and clothing collections across all sites and donate to local charities. We also regularly participate in meaningful charitable causes such as toy drives and holiday Adopt-a-Family programs.

Honoring Our Legacy for Future Generations

In an industry that is always evolving, we remain committed to our root values—the foundational beliefs that have guided us from the beginning. A passion for wellness, uncompromising quality, innovation, and education—these values shape every decision we make. Retailers and consumers rely on us for their health and well-being, and we know it is a trust that must never be broken. We will honor that responsibility for generations to come.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

^◊ In the Natural Channel, Spins L12W, L24W, and L52W Data Ending 3/22/25.