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KSM-66: 6 Powerful Reasons to Choose Certified-Organic Ashwagandha

Sustainability and potency are just a couple of the reasons to choose certified organic.
May 5, 2025
WholeFoods Magazine Contributor

.Find out why its important to source certified organic ashwagandha.




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Submit Your Entries for the 2025 Natural Choice Awards: Ingredient Edition

All entries must be submitted by Wednesday, June 25th.
May 2, 2025
WholeFoods Magazine Contributor

Enter your branded ingredients in the 2025 Natural Choice Awards: Ingredient Edition. 


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KSM-66®: The Most Clinically Researched Ashwagandha for Sleep

Learn How KSM-66 Ashwagandha Can Be a Natural Remedy for Sleep Health and Stress Reduction.
May 1, 2025
WholeFoods Magazine Contributor

KSM-66 ashwagandha examines how the natural, adaptogenic ingredient can support a healthy sleep cycle and stress reduction. 


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The Wellness Revolution: How NØØT is Disrupting America's Approach to Supplements

What sets NØØT apart from other dietary supplement brands? Find out as Dr. Rod Berger examines the company's business philosophy, innovation strategies, leadership, and more!
April 14, 2025
Dr. Rod Berger

Discover NØØT, a dietary supplement brand focused on providing customers with natural products through consumer education and innovation. 


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The Natural View: NOW's Commitment to Supplement Quality & Transparency

NOW's Director of Quality discusses safety, lab testing, and the importance of transparency in the natural products space.
April 2, 2025
WholeFoods Magazine Contributor

Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods. 


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Joyful young woman with curly hair selects products in supermarket, exemplifying healthy lifestyle and shopping habits.

Gluten Free Living

Your guide to serving the GF community
April 1, 2025
WholeFoods Magazine Contributor

The gluten-free (GF) world has come a long way over the past few decades. Take a look at the latest so you can best serve your gluten-free customers!


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A New Look at Plant Based Omega-3s

Best selling author and health journalist Wendy Bazilian, DrPH, MA, RD, examines the latest research and advancements in plant-based omegas.
March 27, 2025
Wendy Bazilian DrPH, MA, RD

Natures Crops International provides an in-depth look at the plant-based omega-3s, including how to incorporate them into daily living, sustainability practices, sources, and more! 


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The Buzz in Natural: April 2025

A roundup of thought-provoking posts we saw on social media!
March 26, 2025
WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!


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New Products Roundup: April 2025

13 New Offerings in Natural & Organic

Check out what's new in natural and organic grocery, dietary supplements, personal care, branded ingredients and more!
March 22, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!


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New Products Roundup: March 2025

15 Innovations and Offerings in Natural & Organic

Check out what's new in natural and organic grocery, dietary supplements, personal care, branded ingredients and more!
March 4, 2025
Rebecca Viscomi

Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!


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