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Home » SPONSORED BY

The Natural View: NOW's Commitment to Supplement Quality & Transparency

NOW's Director of Quality discusses safety, lab testing, and the importance of transparency in the natural products space.

Natural-View-NOW-Katie.jpg
April 2, 2025
WholeFoods Magazine Contributor

In this episode of The Natural View, we take a deep dive into safety, quality control, and the importance of transparency in the natural products space with Katie Banaszewski, Senior Director of Quality at NOW Foods. Tune in for a discussion on:

  • Concerns around adulteration in the supplement industry, and how NOW’s in-house testing helps protect against these issues.
  • Some of the challenges labs face in maintaining rigorous standards, and how NOW deals with these challenges.
  • Key takeaways from NOW Foods' testing of supplements sold on Amazon.
  • ..and more. 

*Content sponsored by NOW Foods.

Related: Methyl B-12 Testing of Brands on Amazon Yields Mixed Results


    Education Center Multimedia Podcast
    KEYWORDS adulterated ingredients adulterated supplements adulteration amazon amazon.com lab testing natural product industry nutritional supplements quality control quality ingredients supplement quality supplement safety The Natural View transparency
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    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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