supplement quality - Page 1 | WholeFoods Magazine

Natural Products News Briefs: Unilever, Vitafoods, BAPP & More

What's new in natural? Catch up on the latest!

April 10, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

Saw Palmetto Capsules Spilled from a Bottle

Prostate Awareness Month: Spotlight on Saw Palmetto

Why USP Certification matters for saw palmetto.

September 24, 2025

Sheldon Baker, Chief Executive Officer, Baker Dillon Group

Take a look at the science-backed benefits of saw palmetto, and expert insights on key quality factors with nutritional supplements.

Supplement Highlights

Unlocking the Hidden Potential of Mushrooms

Mushroom supplements are not a passing fad, and natural retailers are in the perfect position to succeed in this space.

August 28, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Along with mushroom-based supplements, brands are innovating with items like mushroom coffee, snacks, and mushroom-boosted skincare to address the accelerating demand for mushrooms’ wellness benefits.

The Natural View: NOW's Commitment to Supplement Quality & Transparency

NOW's Director of Quality discusses safety, lab testing, and the importance of transparency in the natural products space.

April 2, 2025

WholeFoods Magazine Contributor

Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods.

White Pill Bottle With B12 Text Made Of Rounded Vitamin B12 Tablets 3d

Methyl B-12 Testing of Brands on Amazon Yields Mixed Results

There were fewer product failings in NOW's latest round of testing, but the company said the results underscore the need for more robust testing and quality control measures.

March 21, 2025

Maggie Jaqua, Content Director

Take a look at NOW's latest results investigating unfamiliar brands sold on Amazon.

Nutritional Supplements Are a Good Investment

July 1, 2022

Dr. Stacie J. Stephenson

Having seen recent reports regarding the vitamin and supplement industry that state vitamins are a “waste of money,” I feel compelled to respond. I have no stake in this argument because I do not sell any supplements, nor do I represent any supplement companies. But as a functional medicine doctor,...

NOW Alerts Amazon to Misleading Dietary Supplement “Quality Documentation”

June 28, 2022

WholeFoods Magazine Staff

Bloomingdale, IL—For years, NOW has been alerting Amazon that bad actors featured on the site are misleading consumers. NOW has conducted testing on brands that sell: ALA phosphatidyl serine CoQ10 SAMe quercetin curcumin NOW uncovered brands that have misrepresented ingredients and dosage. NOW's latest efforts at self-policing lesser-known dietary supplement brands...

Pay Homage to the Past with a Promise for the Future

May 11, 2022

We lost Orrin Hatch this year, and with his loss, and his 42-year Senate tenure, the vestige of a bygone era of bipartisanship. Granted, we have been suffering the effects of Congressional dysfunction for quite some time. The death of this Senator, our industry champion, however, lends a feeling of...

NOW Testing of CoQ10, Quercetin in Brands Sold on Amazon Reveals "Deceptive Labeling Tricks"

May 11, 2022

WholeFoods Magazine Staff

Bloomingdale, IL—In 2017, NOW spearheaded an industry self-policing program of testing unfamiliar brands found on Amazon. Using both internal and external labs including Eurofins, researchers compare results to the packaging claims on supplement and vitamin bottles. NOW has previously tested ALA, phosphatidyl serine, CoQ10, SAMe, and curcumin. In the most recent round...