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Rules, Risk, and Responsibility: Elan Sudberg’s Fight for Trust in the Supplement Industry

"Risk and rules are part of the supplement trade, but too often, Sudberg says, the risks are shrugged off and the rules are ignored."

February 12, 2026

WholeFoods Magazine Contributor

Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry.

The Natural View: NOW's Commitment to Supplement Quality & Transparency

NOW's Director of Quality discusses safety, lab testing, and the importance of transparency in the natural products space.

April 2, 2025

WholeFoods Magazine Contributor

Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods.

NOW Testing of Berberine Products Purchased on Amazon and Walmart.com Reveals Serious Quality Problems From “No Name” Brands

Unscrupulous players are aiming to make a buck off of the berberine trend. Read on for the findings—and how natural products retailers can help protect consumers.

December 21, 2023

Maggie Jaqua, Content Director

NOW's latest round of product testing (its 16th in its ongoing efforts to call out bad actors) examined more than 30 berberine supplements.

Insights & Innovations in the Botanicals Space

Experts answer our Qs on sustainable sourcing, research, trends, & more! Plus: The latest need-to-know info on CBD & hemp

May 30, 2023

Maggie Jaqua, Content Director

Experts answer our Qs on sustainable sourcing, research, trends, & more! Plus: The latest need-to-know info on CBD & hemp.

Items Tagged with 'quality ingredients'

ARTICLES

Rules, Risk, and Responsibility: Elan Sudberg’s Fight for Trust in the Supplement Industry

The Natural View: NOW's Commitment to Supplement Quality & Transparency

NOW Testing of Berberine Products Purchased on Amazon and Walmart.com Reveals Serious Quality Problems From “No Name” Brands

Insights & Innovations in the Botanicals Space

Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness

The Pillars of Mental Resilience

Rethinking Lactose Intolerance: The Role of Probiotics and Prebiotics

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