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The Natural View: Lily of the Desert, Leading with Tradition + Fresh Perspectives

Plus! What to look forward to from the company at Expo West.

January 30, 2025

Learn about upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West from Lily of the Desert.

From Root to Relief: Ashwagandha's Impact on Stress

In this infographic, KSM-66® reveals the latest scientific results showing the effectiveness of ashwagandha on stress, sleep, and anxiety.

January 26, 2025

WholeFoods Magazine Contributor

KSM-66 Ashwagandha reveals three studies that show the effectives of ashwagandha in helping to improve sleep, stress, and aniexty.

KSM-66®: Let Herbs Be Herbs, Not Drugs

Natural herbal ingredients, like ashwagandha, are being treated like synthetic drugs. Find out what actions are being taken to keep consumers educated and to combat this trend.

January 25, 2025

WholeFoods Magazine Contributor

KSM-66 examines a trend that is impacting herbs and their usage in supplements and herbal remedies.

6 Keys to Choosing the Right Ashwagandha

KSM-66® outlines keys to selecting quality ashwagandha, including looking for scientific validation, vertical integration, and verified suppliers.

January 24, 2025

WholeFoods Magazine Contributor

Follow these 6 tips to ensure the best ashwagandha.

Vote Now for the 2025 Natural Choice Awards

Winners will be announced in the April 2025 issue of WholeFoods Magazine.

January 23, 2025

WholeFoods Magazine Contributor

Attention Retailers! Vote for the products that make a positive impact on your bottom line in WholeFoods Magazine's Natural Choice Awards!

In Memoriam: Renee Southard of Organic Marketplace, SENPA

Honoring the life and legacy of a leader who loved and elevated the natural products industry.

January 22, 2025

Maggie Jaqua, Content Director

Remembering Renee Southard, immediate Past President of SENPA, owner of Organic Marketplace, and WholeFoods Magazine's 2023 Retailer of the Year.

KSM-66® And The Marvelous Blueberry

Learn about the powerful benefits of KSM-66 Ashwagandha.

January 20, 2025

WholeFoods Magazine Contributor

Learn about the larger-than-life impact of KSM-66 ashwagandha and the origin of this ancient ingredient.

The Buzz in Natural: January 2025

A roundup of thought-provoking posts we saw on social media!

January 16, 2025

WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!

The Omega-3 Industry: Where Do We Grow from Here?

Justin Burt, Omega Category Manager, Natures Crops International, explores how omega-3s can help consumers achieve health and wellness goals.

January 15, 2025

Justin Burt

Learn about the benefits of Ahiflower and the growing omega-3 supplement market.

Mastering the Active Aging Market

This special issue will give you the insights you need to succeed in the booming active aging space.

December 30, 2024

WholeFoods Magazine Staff

Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue will give you the insights you need to best serve these consumers.