Continue To Site >
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Free Newsletter Subscription
Ask WholeFoods Mag
  • News
    • All News
    • In Case You Missed It
    • Breaking News
    • Grocery News
    • Dietary Supplements News
    • Supplier News
    • Health & Beauty Aid News
    • Green News
    • Research
  • Features
    • Supplements
    • Grocery
    • Health & Beauty Aids
    • Suppliers
  • Columns
    • Debates
    • Editorial
    • Good Health Reads
    • Happy Customer
    • Herb of the Month
    • Leadership Profiles
    • Legal Tips
    • Mentors
    • Merchandising Insights
    • Recipes
    • Naturally Informed Education
    • The Nutrition Mythbuster
    • Trade Secrets
    • Vitamin Connection
    • What's Selling
    • WholeFoods Blogs
  • Products
    • Dietary Supplements
    • Grocery Products
    • Gourmet Products
    • Health & Beauty Aid Products
    • New Product Reviews
      • 2021 Archives
      • 2019 Archives
      • 2018 Archives
    • Suppliers
  • Multimedia
    • Videos
    • Podcast
    • The Natural View
  • Directory
Ask WholeFoods Mag
  • Log In
  • Register
  • Log Out
  • My Account
Free Newsletter Subscription
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Home » SPONSORED BY

Living in a “Revolution of Common Sense”

What does the Trump administration mean for our industry?

Evolution instead of revolution. Hand turns a dice and changes the word "revolution" to "evolution".
Getty Images
February 4, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

In the past 42 years, I’ve worked with the administrations of Reagan, Bush, Clinton, Bush II, Obama, Trump, Biden, and now, again, Trump. The adage, “the more things change, the more they stay the same,” always resonated with me. No more. This administration is breaking the norms. As the President declared at the World Economic Summit, his election is “nothing less than a revolution of common sense.”

At President Trump’s inaugural address, he stated, “Above all, my message to Americans today is that it is time for us to once again act with courage, vigor, and the vitality of history’s greatest civilization. So, as we liberate our nation, we will lead it to new heights of victory and success. We will not be deterred. Together, we will end the chronic disease epidemic and keep our children safe, healthy, and disease-free.”  

I have never heard or seen such a stridently uttered position on the debacle of our disease-focused healthcare system. I have also never seen such bold Presidential nominations. What does this mean for our industry? Can this change how independent retailers interact with customers who rely on their ability to inform and educate customers? What reform actions might a Republican-led Congress enact to ensure all Americans, not just those with disposable income, have access to quality food and supplements? Will the new heads of the Department of Health and Human Services and the Department of Agriculture make the regulatory changes we require? Can we finally change how we label grassfed beef? How do we ensure a future for the organic farmer or remove pesticides from school lunches? Can we trust that changes at the FDA will enable sensible changes to what constitutes a sensible qualified health claim or perhaps redefine the term disease itself?  

With 30 years of DSHEA under our belts, we are acutely aware of what changes we want and the obstacles that prevent that change. We are also very well versed in the food-related issues that cause chronic disease. So what happens next? That’s up to us.

It’s time to dust off all of our wish lists. Here are some actionable items to start with:  

  • Transform the DSHEA at 30 conversations and turn it into a white paper that we can all work from. 
  • Engage in the grassroots initiatives being developed now. My Health Alliance, representing more than 3.5 million people, is a collaboration of like-minded organizations headed to Capitol Hill in May. Each organization will craft its messaging and schedule visits with Congressional offices. 
  • Collaborate with like-minded organizations and companies who want the same outcomes, and expand our Make America Healthy Again voice. 
  • Participate, participate, participate. The Make Texans Healthy Again movement didn’t wait for the Trump victory. They are already making big strides to change their healthcare systems, reduce costs, and ease the burden on healthcare providers, while emphasizing preventive care and holistic wellness. Many states will follow suit. 
Many people will write off this administration because of personal conflicts over deeply held convictions. Robert F. Kennedy Jr.’s nomination shone a bright light on that. I understand. And, our time on this Earth is short. We have an opportunity, brief though it might be, to hone our work with razor focus and influence institutional change that will impact the health of Americans and our broken healthcare system. I will not sit on the sidelines bemoaning my many differences with this Administration. It does not meet my intention to serve the three generations that got me to this place in time, nor does it serve the next three generations I may never know.   

Let’s define and design our part in the revolution at hand. We have the power to spark a “revolution of change” in how things are done, beginning with ourselves. By taking action, we can create meaningful improvements in “The System,” our regulatory paradigm. Yes, revolution can be messy, tricky, and emotional. But our options are that we can either surrender our authority and settle into complacency, or we can keep repeating the same old talking points and hope for a different outcome, which is essentially the definition of insanity. When you think about the passion and risks we take every day for the consumers we serve, the right path forward becomes obvious. The Organic & Natural Health Association has signed up for the revolution. Care to join us?  
    Columns Trade Secrets
    KEYWORDS DSHEA MAHA Trump Administration
    • Related Articles

      Living in the Past, Undermining our Future

      AstafermTM Gummies: Astaxanthin and Vitamin C for antioxidant protection in a vegan-friendly gummy

      A Decade of Dedication: Navigating Transparency and Quality in the Supply Chain

    Karen howard dark 2023

    Karen Howard has served as CEO and Executive Director of Organic & Natural Health Association since its inception in 2014. Her bold leadership has catalyzed pivotal discussions and actions. She has championed causes such as defining "natural," promoting quality manufacturing, ensuring traceable sourcing, advancing regenerative farming, advocating for sustainable practices, addressing nutrient deficiencies, and propelling vitamin D research and education. Karen has also dedicated her efforts to amplifying the consumer voice and advocating for diversity within the natural products industry. Under her leadership and strategic direction, Organic & Natural Health has rapidly risen to become one of the most esteemed trade associations in the industry in less than a decade. As a visionary leader with four decades of experience in healthcare policy, government relations, and organizational leadership, her career has been defined by her unwavering commitment to advancing healthcare initiatives and driving change through strategic advocacy and collaboration. Karen is the author of Upset is Optional: Say Goodbye to Unnecessary Suffering (March 2024). 

    www.organicandnatural.org

    Recommended For You
    Latest Publication
    Screenshot_2026-05-26_at_7.47.16_AM.jpg
    June/July 2026
    CovHeart.jpg
    2026 Deep Dive Cardiovascular Health
    Screenshot_2026-04-16_at_11.51.39_AM.png
    May 2026
    CovMi26.jpg
    2026 Mastering the Microbiome Market
    Most Popular
    • Anaheim Convention Center hosted four days of innovation, education, networking, and trendspotting at Expo West 2026.

      Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness

      By WholeFoods Magazine Staff
      May 26, 2026
    • Fostering mental wellness.

      The Pillars of Mental Resilience

      By Jennifer Joseph
      June 1, 2026
    • GettyImages-1394947109.jpg

      Natural Products News Briefs: FDA @ IFT; AHPA; PLT & More

      By Richard Ortega, Associate Editor, WholeFoods Magazine
      May 27, 2026

    WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

    The Magazine

    • Current Issue
    • Subscribe
    • Renew
    • Change of Address

    Information

    • Source Directory
    • Helpful Resources
    • Job Finder

    About Us

    • About Us
    • Contact Us
    • Advertise

    Social

    NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

    © Copyright 2026 WFC, Inc. All Rights Reserved.
    Privacy PolicyTerms