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Hot Products: February 2025

Get the scoop on new dietary supplements, grocery, beauty products, and more that companies in the natural products industry don’t want you to miss!

February 27, 2025

WholeFoods Magazine Contributor

Check out the latest offerings for natural products retailers!

Claim Your Spring 2025 Sample Box!

Available to the first 300 retailers!

February 26, 2025

Back by popular demand is our Spring 2025 Sample Box giveaway. Open to all retailers, claim your free box today!

Vector stage with set of yellow spotlights. Show light. Empty pedestal for award ceremony or presentation. Spotlight vector background. Spotlight

2025 Expo West Spotlight

Take a look at what is happening on the show floor in this special section.

February 20, 2025

WholeFoods Magazine Contributor

What's happening at Expo West? Check out what these companies have going on!

The Buzz In Natural: March 2025

A roundup of thought-provoking posts we saw on social media!

February 20, 2025

WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!

The Natural View: The Future of Dental Health

Nathan Jones, CEO of Xlear, discusses a topic that has been all over the news lately: fluoridation.

February 18, 2025

WholeFoods Magazine Contributor

What are the concerns with fluoride? What is the role of the microbiome in oral health? What are the benefits of xylitol? Get these answers to these Qs and more.

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Move Nutrition Network Welcomes New Advisory Board Members

The new members bring experience from several areas within the sports and active nutrition industry.

February 18, 2025

WholeFoods Magazine Staff

The advisory board for Move Nutrition Network will support the networks leaders and their ongoing initiatives.

Several medicine bottles mockup neatly standing on the countertop, a transparent bottle of yellow supplement tablets featured in the center, on white background. Front angle shot, space for text

Ahiflower®, Omega-3s, and How We Can Grow From Here

Andrew Hebard, CEO & Founder Natures Crops International, discusses the benefits of omega-3s.

February 13, 2025

Andrew Hebard

Natures Crops International provides a detailed look at the omega-3s supplement space and how it has grown throughout the years.

Move Nutrition Network

GLP-1s & The Importance of Maintaining Muscle Health

Explore the science behind HMB, one of the most efficient nutritional aids for maintaining muscle mass.

February 6, 2025

WholeFoods Magazine Contributor

Learn more in this Move Nutrition Network interview with TSI's Sean Baier.

Evolution instead of revolution. Hand turns a dice and changes the word "revolution" to "evolution".

Living in a “Revolution of Common Sense”

What does the Trump administration mean for our industry?

February 4, 2025

Karen Howard, CEO and Executive Director of Organic & Natural Health Association

In the age of the Make American Healthy Again (MAHA) movement, we have the power to spark a “revolution of change” in how things are done, shares Karen Howard, Organic and Natural Health Association.

The Natural View: Dr. Jeffrey Burke on Regenerative Agriculture & the Evolution of Holistic Health

Dr. Burke discusses his cross-country journey educating natural products retailers and consumers, and what's he learned on his travels.

February 1, 2025

WholeFoods Magazine Contributor

Dr. Jeffrey Burke, Director of Education at Kokora and Herb of the Month columnist for WholeFoods Magazine, reflects on his 40+ plus years in the natural products industry.