SPECIAL ADVERTISING SECTION*

Adventure CPG

Expo West Booth #3200 

At Adventure CPG, we handle the entire distribution process with care, from product to people. National Distribution Member Based. No Margin. AdventureCPG.com.
Sign up and onboard for free at Booth 3200, Hall C, Expo West, March 5-7, 2025

Arthur Andrew Medical

Expo West Booth #N309  

Arthur Andrew Medical’s dietary supplement, Neprinol, was recently the center of a clinical study geared toward determining its ability to impact several cardiovascular function markers. The study results were presented at the Scripps 12th Annual Natural Supplements Conference. Clinical results showed that Neprinol was able to improve blood composition, blood vessel function, and further support healthy glucose tolerance and lipid levels.* These research findings were awarded First Place at the distinguished event.

Bio Nutrition

Expo West Booth #4122  

At Bio Nutrition, “We believe Health is Happiness.” Come see the Bio Nutrition team at #4122 @expowest. New products on display at the show include:

• Red Maca for Women
• Mullein Tea
• Top-selling Moringa and Graviola in all different forms. 

PLUS: 35% line drive! 

Essential Formulas

Expo West Booth #4139

Essential Formulas is a family-owned business dedicated to providing science-backed probiotic products that empower consumers to take proactive control of their health. 

Its flagship product, Dr. Ohhira’s Probiotics®, revolutionized microbiome support with a full-spectrum formula. It combines prebiotics from whole fruits, vegetables, mushrooms, and seaweed with select probiotic strains and a vast array of postbiotics—naturally developed through a unique multi-year fermentation process. 

Dr. Ohhira’s ongoing research highlights the powerful benefits of postbiotic compounds for gut-brain, gut-skin, and overall microbiome health. This innovation led to key products such as Dr. Ohhira’s® Propolis Plus, Kampuku Beauty Bar, and Dr. Ohhira’s Collagen Plus. 

Additionally, Essential Formulas offers the Reg’Activ® line, featuring a patented probiotic strain, Lactobacillus fermentum ME-3, which enhances the body’s natural glutathione production. 

An industry leader in the U.S. and beyond, Essential Formulas proudly celebrates 25 years of excellence in natural supplements and exceptional customer care. The Schoor family remains committed to this legacy of quality and innovation. 

Please come by booth (#4139) at Expo West for show specials and more information. 

Global Healing

Expo West Booth #N343  

Since 1998, Global Healing has set the standard for purity, potency, and innovation in the supplement industry. Led by Dr. Edward Group, the company has developed a diverse product line of vitamins, minerals, herbal supplements, greens, proteins, skincare, and detox protocols—each designed to empower the body’s innate healing abilities. Global Healing is committed to premium quality, selecting the finest organic and non-GMO ingredients and carefully reviewing each batch in the company’s Phoenix facility. Rigorous third-party testing ensures purity, safety, and potency. Global Healing also uses non-plastic components and eco-friendly packaging to protect both our products and the planet. At Expo West, Global Healing is excited to showcase its full product portfolio, including its breakthrough MicroSomal® collection. This proprietary technology boosts nutrient absorption and bioavailability by up to 20% over standard liposomal formulations. Crafted with raw, organic, cold-pressed plant phospholipids and triple-distilled biophotonic water, MicroSomal® ensures unmatched purity and effectiveness. Learn more at: microsomal.com. 

Global Healing will also spotlight sister brands: Earth Harmony (earthharmony.com) was designed for those seeking high-demand, accessible health solutions, while Cielo (cielodaily.com) focuses on providing simple, time-saving supplement routines. 
Discover the Global Healing difference at Booth #N343. 

Gluten Intolerance Group

Expo West Booth #574
GIG, now celebrating 50 years of dedication to the gluten-free community, provides trusted programs to support and empower those living gluten-free. Our mission is simple: “Making Life Easier for Everyone Living Gluten-Free.”

GIG’s programs offer a spectrum of services:

• Education & Community Support: Access resources, webinars, conferences, local and national support groups, and more.
• Food Safety & Certification: For over 20 years, GIG has championed food safety through the Gluten-Free Food Service Validation Safe Spot (GFFS) and Gluten-Free Certification Organization (GFCO) programs.
• Confidence in Dining: With GFFS, we provide dining establishments with a comprehensive audit process to maintain gluten-free safety standards across procurement, preparation, and service.

KSM-66 Ashwagandha

Expo West Booth #4056  

KSM-66 Ashwagandha, Ixoreal Biomed, is the most clinically researched and safest ashwagandha root extract on the market today with 50 clinical studies and 45 quality certifications. It is a full-spectrum with the highest concentration of bioactives derived from the root alone. It is created via an aqueous-based "Green-Chemistry" process without using any alcohol or chemical solvents. KSM-66 Ashwagandha now goes into more than 3,000 products. KSM-66 has been clincally proven to:

• Help reduce stress and stress-related food cravings*
• Help improve cognitive function and enhance the quality of sleep*
• Help improve endurance, strength, and immune function*
• Help enhance sexual performance health in both men and women and testosterone in men*

The company is widely recognized to be the ashwagandha experts, and ashwagandha is the only thing they do.

Visit KSM-66 Ashwagandha at Booth #4056 to learn more!

Lily of the Desert 

Expo West Booth #4005  

Lily of the Desert is excited to showcase the many ways to incorporate 8 oz. of Aloe into your daily routine, starting with… the Aloe-Rita! Packed with the all the benefits of our Preservative Free Aloe Vera, this guilt free mocktail will not only refresh but rehydrate and support your overall wellness goals. 

Lily of the Desert will be sampling its Preservative-Free Aloe Vera Juice, EcoSport, EcoDrink, and Aloe Herbal Stomach Formula, each designed to support hydration, absorption, and digestive health. 

Plus, the company is debuting its new Organic Blended Aloe Vera Gel.This organic Aloe Vera Gel has a soothing throat feel combined with a unique blend of Whole Leaf and Inner Fillet Aloe Vera, delivering Maximum benefits. 

Don't miss the chance to vote on future flavors of our upcoming flavored Aloe Vera juices; these Future Flavorites can’t be beat! 

Explore the wide range of products Lily has to offer and experience the Lily Difference.

Enjoy 20% MCB Show Attendees Only* 

Longevity by Nature

Expo West Booth #3580  

Natural Supplements for Rejuvenation, Health & Longevity At Expo West, Longevity by Nature will showcase its innovative nutritional supplements that harness the power of nature. Based in California, the company exclusively uses natural, bioactive ingredients that promote longevity, joint health, healthy aging, beauty, immune support, and heart, brain, and cognitive wellness. Longevity by Nature formulations utilize natural, scientifically validated ingredients, including unique blends of multiple collagen types (I, II, III, V, X), phytonutrients, and potent antioxidants derived from grapevine, olive, and persimmon leaves. Driven by a mission to empower healthier, happier lives, Longevity by Nature creates 100% natural supplements free from fillers, excipients, or artificial additives. Each product is designed to support overall well-being through formulations supported by robust scientific evidence. By prioritizing transparency, quality, and sustainability, we ensure every product meets the highest standards to help people thrive at every stage of life. The Longevity by Nature line of 10 exceptional dietary supplements is distributed across the U.S. 

Visit booth #3580 to learn more about how Longevity by Nature can increase your sales and create value for your customers. 

NOW Foods  

Expo West Booths #3505, #1622, #N1006, #N1004, #N1005
Anaheim Convention Center - Main Floor Main/Supplements Booth #3505 will feature all NOW product categories. New supplements highlighted include:

• Innovative Omega-3 Gummy Chews. A unique delivery compared to typical gummies, it has no fishy taste and delivers 300 mg EPA / 225 mg DHA in one gummy.
• KSM Ashwagandha.
• Newly reformulated Kid Vits™ a chewable multivitamin with the nutrients kids need.

Foods Booth #1622: Organic Zero-Calorie Sweeteners, developed through NOW’s extensive expertise with alternative sweeteners. 

North Hall - Hot Products Foods Booth #N1006: For every two boxes of Give a Tea™ purchased by retailers, one box is donated to food pantries. 

Sports Booth #N1004: New E-Sport Reaction gaming performance powder, a chocolate milkshake-flavored supplement that boosts focus and performance.* 

Personal Care Booth #N1005: NOW® Solutions beauty supplements and topical skincare products, including clinically validated Aquatic Beauty+™ Marine Collagen supplement, improves the appearance of facial wrinkles within 12 Weeks.* Sampling NOW’s beauty-from-within Collagen Jelly Beauty Complex Sticks types 1 and 3 collagen, with VERISOL® Bioactive Collagen Peptides. 

OKAY Pure Naturals 

Expo West Booth #2780

OKAY Turmeric Skin Care Collection – A Natural Glow Revolution At this year’s show, OKAY Pure Naturals is excited to spotlight the OKAY Turmeric Skin Care Collection, a powerful blend of nature and science designed to promote radiant, healthy skin. Turmeric has long been celebrated for its brightening and soothing properties, and our collection harnesses its full potential in expertly formulated products. Attendees will get an exclusive look at the company’s newest additions, including the Turmeric Glow Face Serum, Brightening Moisturizer, and Deep Cleansing Face Scrub, all crafted to enhance skin tone and texture naturally. In addition to unveiling the latest innovations, OKAY will be offering exclusive show promotions and special deals for new and existing retail partners. The team will also be available for live product demonstrations and in-depth discussions on the research behind our formulations. Stop by the booth OKAY Pure Naturals to discover how OKAY Turmeric Skin Care can elevate your beauty routine with natural, effective solutions. For additional details, please reach out or visit OkayPureNaturals.com. 

Piping Rock 

Expo West Booth #3323

Natural Vitality® CALM Raspberry Lemon Magnesium Powder Wins 2025 Product of the Year

Stay CALM…Natural Vitality® has won for Product of the Year for its CALM Magnesium Citrate Raspberry-Lemon Powder in the VMS category. ∆ Product of the Year, the largest consumer-voted award for product innovation, is determined by Kantar’s survey of 40,000 American shoppers and helps consumers identify the best products while celebrating quality and innovation. CALM Raspberry-Lemon Powder is more than an average magnesium supplement—it’s an entire experience. Mix this flavorful powder with warm water, and watch as it fizzes and bubbles to life, creating a soothing, effervescent drink that’s as fun to make as it is to sip. The fizz activates a powerful reaction between citric acid and magnesium carbonate, transforming the blend into highly absorbable Ionic Magnesium Citrate when mixed with water. As a leader in natural wellness since 1982, Natural Vitality is now the #1 Magnesium Powder Brand.** With a mission of supporting overall well-being, Natural Vitality identified the need for a high-quality, water-soluble magnesium supplement designed to help people find their calm.* To try CALM Raspberry-Lemon, visit Expo West Booth #3323. 

∆Created from Citric Acid and Magnesium Carbonate. 
**In all time periods Nielsen x AOC L13W, L26W, and L52W ending 10/05/24. 

Sabinsa

Expo West Booth #4239 

Sabinsa will promote its sustainably sourced, category-leading ingredients, including: 

• LivLonga®: unique formulation combining Curcumin C3 Complex®, Livinol®, and the bioavailability enhancer, BioPerine® for liver support. 
• Sabroxy®: patented Oroxylum indicum bark extract, bio-standardized for cognitive support, featuring the unique compounds Oroxylin-A, baicalein and chrysin. 
• CurCousin®: patented, clinically studied brand of Calebin A 99% for metabolic health and healthy weight management. 
• Curcumin C3 Reduct®: super antioxidant for maintaining organ health, offers cumulatively stronger cascading antioxidant activity than curcuminoids. 
• LactoSpore®: GRAS, shelf-stable, clinically validated Bacillus Coagulans MTCC 5856 probiotic for healthy microflora and mood balance. 
• Shagandha®: (Ashwagandha root extract 2.5% USP grade) supports a healthy stress response and promotes mental well-being/emotional balance. 
• PoZibio®: patent-protected postbiotic for managing leaky gut, composed of Lipoteichoic Acid, isolated from the cell walls of a heat-treated strain of Lactobacillus paracasei. 
• BioPerine®: original, patented, clinically studied black pepper extract for improved nutrient bioavailability. 

DigeZyme®: unique, proprietary blend of enzymes to aid digestion and support muscle recovery and repair. 

Many of Sabinsa’s offerings have GRAS status, making them appropriate for being incorporated into functional foods and beverages. 

Softgel Technologies  

Expo West Booth # 4893

Consistent with its commitment to support finished product manufacturers in addressing the trending demands of today’s consumers, Softgel Technologies is spotlight two key initiatives at Natural Products Expo West 2025: 

• The launch of its ready-made BrainBerry® Optiblend softgels and the debut of its vegan encapsulation capability. BrainBerry® Optiblend meets the rising demand for brain and eye health supplements across diverse age groups, from studious college kids and Millennial gamers to middle-aged professionals and retired seniors. The formula combines three proprietary ingredients — BrainBerry® aronia berry, FloraGLO® lutein, and Astapure® astaxanthin — to support cognitive function and visual performance. Researched-backed benefits include improved focus, faster psychomotor speed, increased mental flexibility, better hand-eye coordination, improved reaction time, macular protection, and reduced eye strain and fatigue. 
• Softgel Technologies’ new vegan capsules, made with an innovative pea starch technology, deliver performance equal to or better than traditional gelatin softgels from bovine, porcine, and fish-derived sources. These capsules offer rapid disintegration for optimal absorption, a strong and durable design, excellent stability, and enhanced versatility for multi-ingredient and complex formulations. 

Suzanne's Specialties, Inc.

Expo West Booth #1668

Suzanne’s Specialties has been supplying alternative sweeteners to the health food and industrial food markets since 1984. Its offerings include brown rice syrup, clarified rice syrup, rice maltodextrin syrup and solids, tapioca syrup, tapioca maltodextrin and solids, agave syrup, inulin, cane sugar, invert syrups, molasses, honey, rice milk powder and coconut sugar. The company also has the ability to make custom blends and sweetener systems.

Suzanne’s R&D has also developed new low-sugar rice and tapioca syrups to meet its customers’ demands. OryzaLow and TapiLow are available in all pack sizes and have no minimum order quantity.

All products are available in organic with most available in a conventional version as well. Suzanne’s promises that all of its products are made with only the highest quality organic and all-natural ingredients.

Suzanne’s Specialties also provides a line of retail products. These include traditional offerings such as organic wildflower honey and rice syrup. It also has maple and Just Like Honey flavor options. Pack sizes on its retail line range from jars to gallons to tubs to pails.

Suzanne’s can service the needs of a household, restaurant, small bakery or robust manufacturing facility.

The Paleo Diet 

Find us at Expo West in New & Emerging Trends! 

The Paleo Diet is offering new certifications to help brands join in the latest trends like lower sugar, less processed, and even plant-based. 

Get certified FREE for a limited time. 

See more at thepaleodiet.com/certification. 

Wakunaga of America

Expo West Booth #4542, Hall D 

Stop by to see what’s new at Wakunaga of America!

• Kyolic® Aged Garlic Extract™ – featuring the company’s newest innovative formula Calm Mood. This latest edition to the Kyolic Specialty Series line was designed to promote stress relief, relaxation and an elevated mood. Backed by science and the integrity of Kyolic, this unique formulation features clinically therapeutic dosages of premium ingredients that work synergistically together. 
• Kyo-Green® Powdered Drink Mix is back and better than ever. The latest blend includes organically sourced versions of the classic greens mix that customers have enjoyed for years. Wakunaga of America keeps it clean and simple with just essential green nutrients with no added sugar, flavors, or preservatives. 
• Kyo-Dophilus® Probiotics – A strong, shelf-stable, reliable brand backed by clinical studies that prove the efficacy of Wakunaga of America’s blend of strains, The Friendly Trio®. The latest addition – Pro+ Synbiotic is a unique prebiotic+ probiotic blend in tasty chewable tablet form. 
• Moducare® uses plant sterols in a clinically proven ratio, to balance the immune function – essential for those that have an overactive or underactive immune system. 

Xlear

Available in Natural Spearmint, Natural Peppermint, and Natural Cinnamon varieties, Spry sugar-free gum contains xylitol, a natural sweetener with clinically proven, unique, dental health benefits. This xylitol gum defends against bacteria that cause cavities and tooth decay while freshening your breath in a convenient way. And with so many great flavors to choose from, it’s easy to get your healthiest smile ever! 

Numerous clinical studies have shown that in order to maximize the oral health benefits of xylitol, you must continue exposing your teeth and oral tissues throughout the day. The Spry Dental Defense System offers a complete assortment of natural oral care products with xylitol to make this exposure as convenient as possible.

WholeFoods Magazine

Expo West Booth #3514, Hall D 

Stop by WholeFoods Magazine booth #3514 for games and giveaways of free reusable shopping bags complete with samples and educational materials. PLUS: WholeFoods Magazine’s new Wellness Editor-At-Large, Jorge Cruise, will be at booth #3514 on Wednesday from TIME TO TIME. The 13X New York Times best-selling wellness author and host of Jorge Cruise podcast will be signing copies of his book, The Cruise Control Diet: The Simple Feast-While-You-Fast Plan to Conquer Weight Loss Forever. Visitors can also get an advance look at Cruise’s upcoming book, Feel Great ALL Day: How Three Minerals Can Double Your Energy and Lifespan–and two visitors will score an advance copy! Cruise will also be walking the show floor at Expo West, scouring the aisle for the latest and greatest natural products. After the show, he will share his favorites with WholeFoods Magazine and Move Nutrition Network. Stay tuned!