Vote Now! 2026 Ingredient Choice Awards

wfcontribute@wfcinc.com — Wed, 22 Jul 2026 10:02:49 -0400

Voting for WholeFoods Magazine's Ingredient Choice Awards is now open! Vote for your favorite branded ingredients in the dietary supplement industry.

Ashwagandha Enters a Root-Only Era in India

wfcontribute@wfcinc.com — Tue, 30 Jun 2026 17:05:44 -0400

As global interest in ashwagandha continues to rise, one question continues to be raised: which part of the plant is being used?

Caffeine-free energizer from Santa Herba as science-backed sports nutrition ingredient

Fri, 12 Jun 2026 09:19:50 -0400

Mibelle Biochemistry Group shares insights into their natural energy innovation.

KSM-66 Ashwagandha/Shatavari Experience: Explore Shatavari

wfcontribute@wfcinc.com — Tue, 09 Jun 2026 09:50:47 -0400

Explore how KSM-66's Shatavari supports wellness for women.

2026 Leadership Spotlight: Amy Summers, Pitch Publicity

wfcontribute@wfcinc.com — Mon, 01 Jun 2026 10:51:35 -0400

Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way.

2026 Leadership Spotlight: Adel Villalobos, Entrepreneur & Founder

wfcontribute@wfcinc.com — Mon, 01 Jun 2026 10:46:32 -0400

Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better."

2026 Leadership Spotlight: Shane Durkee, Monterey Bay Herb Company

wfcontribute@wfcinc.com — Mon, 01 Jun 2026 10:38:18 -0400

The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow.

2026 Leadership Spotlight: Joshua Baisley, SGS Nutrasource

wfcontribute@wfcinc.com — Mon, 01 Jun 2026 10:35:12 -0400

Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader.

2026 Leadership Spotlight: Dr. Jennifer Gu and Mark Thurston, AIDP

wfcontribute@wfcinc.com — Mon, 01 Jun 2026 10:31:42 -0400

Discover how company leadership at AIDP prioritizes a collaborative team culture to encourage cross-functional support beyond defined roles.

Focus on Micronutrients

wfcontribute@wfcinc.com — Sun, 03 May 2026 10:00:00 -0400

Iron is crucial for oxygen transport, energy production, and endurance – some of the core pillars of athletic performance.

Shatavari: A Science-Backed Botanical Shaping the Future of Women’s Wellness

wfcontribute@wfcinc.com — Wed, 29 Apr 2026 10:09:05 -0400

Today, advancements in botanical research are enabling Shatavari to be standardized, clinically studied, and positioned for contemporary health applications.

Claim Your Spring 2026 Sample Box!

Mon, 20 Apr 2026 12:19:05 -0400

Back by popular demand: WholeFoods Magazine's Spring 2026 Sample Box giveaway. Open to all retailers, claim your free box today!

The Natural View: Delivering Better-For-You Products with Arm & Hammer

info@wfcinc.com — Tue, 07 Apr 2026 00:01:00 -0400

From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.

Power Play Fuel: Built on Expert Formulation, Quality, and Testing Certifications

wfcontribute@wfcinc.com — Thu, 19 Mar 2026 10:00:00 -0400

Power Play Fuel was built on a simple premise: Quality is foundational. Co-founder Keith Cutler discusses the committment to investing in purity, safety, and product integrity.

Aker Biomarine: The Science, Sustainability, and Performance Power of Krill Oil

wfcontribute@wfcinc.com — Wed, 18 Mar 2026 15:35:51 -0400

Get the scoop on new research exploring krill oil’s role in muscle health during weight loss.

Lily of the Desert: Setting the Standard for Aloe Vera for More Than 50 Years

wfcontribute@wfcinc.com — Thu, 26 Feb 2026 12:38:15 -0500

Lily of the Desert shares their more than 50 years of aloe expertise.

22 New Natural & Organic Products!

info@wfcinc.com — Wed, 25 Feb 2026 10:00:00 -0500

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

2026 Expo West Spotlight

wfcontribute@wfcinc.com — Sat, 21 Feb 2026 09:12:08 -0500

What's happening at Expo West? Check out what these companies have going on!

KSM-66 Ashwagandha’s Gold-Standard Commitment to Safety

wfcontribute@wfcinc.com — Fri, 20 Feb 2026 11:47:14 -0500

KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers.

AlphaWave® L-Theanine: Clinical Validation for Stress, Focus, and Cognitive Support

wfcontribute@wfcinc.com — Tue, 17 Feb 2026 13:16:14 -0500

Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® L-Theanine on stress, sleep quality, and cognitive performance.

Rules, Risk, and Responsibility: Elan Sudberg’s Fight for Trust in the Supplement Industry

wfcontribute@wfcinc.com — Thu, 12 Feb 2026 09:10:27 -0500

Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry.

One Woman’s Journey to Help Women Clear HPV Infection

wfcontribute@wfcinc.com — Thu, 05 Feb 2026 09:57:10 -0500

Sara Lovelady shares the health and career journey of podcast host, social media influencer and mushroom maven Meagan “Mimi” Lindquist.

Vote Now for the 2026 Natural Choice Awards

wfcontribute@wfcinc.com — Wed, 04 Feb 2026 11:26:02 -0500

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites!

On-Demand: Spirulina Under the Microscope: Purity, Safety & Trust

wfcontribute@wfcinc.com — Tue, 27 Jan 2026 16:34:48 -0500

This webinar assesses the spirulina and greens powder market, shares Cyanotech’s testing results, and discusses supply chain transparency and traceability.

The Mental Load Is Heavy: Why Women Need Targeted Support

wfcontribute@wfcinc.com — Tue, 20 Jan 2026 11:50:24 -0500

Stratum Nutrition introduces sageXtra™, a sage extract for fast-acting cognitive support in women.

A Message from the MAHO Board and Staff

info@wfcinc.com — Tue, 20 Jan 2026 09:20:25 -0500

MAHO shared a joint statement from the families of Douglas Kraft, Robert Kraft, and James Puchan following the fatal shooting of the three men.

The Buzz In Natural: Hemp, Soil Health & More

info@wfcinc.com — Fri, 16 Jan 2026 10:52:59 -0500

Industry leaders share updates on hemp advocacy, consumer safety, and reflections on food and immunity.

The Natural View: Exploring the Expanded Health Benefits of Folate

wfcontribute@wfcinc.com — Fri, 09 Jan 2026 01:00:00 -0500

Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants.

The Natural View: Rainbow Light's Legacy & Nutrition Innovations

wfcontribute@wfcinc.com — Thu, 08 Jan 2026 01:00:00 -0500

Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!

The Natural View: New Study Focuses on Organic NatureKnit to Fill the Fiber Gap

wfcontribute@wfcinc.com — Wed, 07 Jan 2026 10:22:31 -0500

Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.

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