What ingredients are currently gaining momentum in the healthspan space? What differentiates brands that sustain growth from those that spike and stall in the category? Get the answers to these Qs and more!

The 2026 new year business goals concept.

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In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane, President of PricePlow, and Tim Johnson, VP of Ecommerce at Pattern, discuss sales drivers that will fuel growth in 2026 and beyond. This session was recorded live during the Active Aging: Mastering the Market virtual conference on December 4, 2025.

Tune in for answers to these questions and more:

What ingredients are currently gaining momentum in the healthspan space?
Which platforms or strategies are most effective for driving awareness and purchase intent in the healthspan space?
How is the role of influencer marketing evolving in the healthspan segment?
When it comes to messaging around longevity and functional outcomes, what claims resonate most with consumers while staying compliant and credible?
What differentiates brands that sustain growth from those that spike and stall in the healthspan category?

To view the rest of the educational lineup from this Naturally Informed event, access sessions on-demand.

View the education from past Naturally Informed events, including:

Microbiome: Mastering the Market Sessions include: The Female Gut Microbiome: Unlocking Lifelong Health with Emily Prpa, Ph.D.
Women's Wellness: Mastering the Market. Sessions include: EmpowHER'ing Women with Solutions for Every Life Stage with Pamela M. Peeke M.D., MPH, FACP, FACSM.
Stress and Mental Wellness: Mastering the Market Sessions include: The Role of Glutathione in Enhancing Mental Resilience and Reducing Stresswith Nayan Patel, Pharm.D.
Reimagining Botanicals: Mastering the Market Sessions include: Healing Plant Actives: The Power is in the Whole with Master Herbalist Paul Schulick
Immunity: Mastering the Market Sessions include: Building Immune Resilience for a Whole New World with Heather Moday, M.D.

Multimedia Naturally Informed Education Video

Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.