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Hot Products: Summer 2025

Get the scoop on new dietary supplements, grocery, personal care products, and more that companies in the natural products industry don’t want you to miss!

Hot-Products-logo-356x220-1-1.webp
September 2, 2025
WholeFoods Magazine Contributor

Supplements

Sleep SupportNCSP60 A1 MycoBenefits Sleep Capsules 60 ct Bottle Front Center.jpg

Host Defense® MycoBenefits™ Sleep* CALM* - REST* - RELAXATION* Reishi - Supports reduction of the ‘fight or flight’ response and healthy sleep cycles. *  Lion’s Mane - Supports a balanced mood and may improve sleep quality.* GABA - Supports sleep latency and efficiency.* Magnesium Bis-Glycinate - This highly bioavailable form of magnesium supports sleep latency and efficiency and is gentle on the intestinal system.* Passionflower - Supports sleep quality.* Vitamin B6 - Supports sleep quality and latency.* L-Theanine - Supports sleep latency and efficiency.* Having trouble getting to sleep, staying asleep, and feeling rested? Designed to support sleep latency (the amount of time it takes to fall asleep) and sleep quality, MycoBenefits™ Sleep* from Host Defense® Mushrooms™ naturally promotes balanced cortisol levels already within normal range for a full and restful night’s slumber. This formula is synergistic. Used together, this combination of ingredients supports a range of components that go into a restful night’s sleep more powerfully than if used individually. Find out what you can accomplish on a fully-charged battery!* hostdefense.com


Cognitive SupportKollaJell-60caps-front-0525.jpg

Kollajell by Longevity by Nature is superfood for the brain.* KollaJell is a single-ingredient brain health supplement and the only one of its kind made with 100% natural jellyfish collagen. It has all the protein building blocks and minerals you need for better cognitive function and memory.* No other collagen or any source can match its rich brain “food” content and superior absorption. Best of all, it’s clinically proven to provide real results, so you can be confident it works. In the study, KollaJell was shown to significantly improve seven key cognitive functions by an average of 11% in just eight weeks, such as overall brain function, faster cognitive processing, memory and executive function– or how well we gather, process and act on information, an area that can decline substantially as we age.* For more information, please visit longevitybynature.biz  


Immune and Gut Health

Colostrum + Probiotics for Immune and Gut Health*. A Digestive Superfood for Gut Health* revised colostrum tub (1).png

  • 2g colostrum from grass-fed cows
  • 10 billion CFU probiotics per scoop
  • Boosts immunity, vitality & energy*
  • Ethically sourced, no hormones, calves fed first
  • Promotes healthy hair, skin & nails*

Meet your gut health’s new BFF! Boost your energy and vitality with Colostrum + Probiotics by Enzymedica. This digestive health formula is a convenient way to support your gut and immune health with nature’s original superfood.*
Each scoop provides 2 g of colostrum and 10 billion CFU of probiotics. Ethically sourced, processed without heat and calves fed first. enzymedica.com

mag3ultra-180.pngTri-Blend Magnesium Supplement

Mag3Ultra by Arthur Andrew is essential for optimal muscle, bone, nerve function, and energy production.* Magnesium is a vital nutrient, but traditional supplements fall short with only 30% absorption. Mag3Ultra solves this issue with its unique tri-blend of highly bioavailable forms: Magnesium Taurate, Bisglycinate, and the cutting-edge Sucrasomial. Avoid common side effects like digestive issues and cramps, and feel the difference with Mag3Ultra, your all-in-one solution for optimal magnesium intake.* https://arthurandrew.com/ 


bionutrition.pngGLP-1 Support

Bio Nutrition has released a new dietary supplement, GLP-1 Support Wellness. Bio Nutrition's GLP-1 Support Wellness is an advanced formulation designed to promote muscle recovery, support digestion and gut health, and may potentially enhance cardiovascular circulation, according to the company.* bionutritioninc.com


Probiotic Supplements

Renew Life has a new generation of Ultimate Flora products, with 10 science-driven synbiotic blends that combine the power of prebiotics, probiotics, and postbiotics. The supplements delivers up to 150 billion CFU per capsule for targeted digestive support plus 20-40 specialized strains for broad-spectrum benefits. The delayed-release vegan capsules ensure probiotics reach the intestines. No refrigeration required. Made without GMOs, artificial ingredients, binders, or fillers.* renewlife.com


ER4A1076-SR-MycrobiomeOnLocal.jpgDigestive Care

The Solaray Mycrobiome Complete line is formulated with prebiotics, probiotics, and postbiotics for a complete formula to nourish, boost, and optimize good gut bacteria and support a healthy microbiome. The probiotic’s Enteric Shield in VegCaps protect fragile cultures during digestion. Probiotics survive at least 60 minutes with targeted release, allowing them to reach the intestines to effectively support digestive health in the environment where prebiotics, probiotics and postbiotics can interact with the gut microbiome.* Solaray.com

Ayurvedic Product Line

Sabinsa Wellness introduces six products to the retail market, a first for the America’s Finest and Sanutra brands. Sabinsa Wellness unites three brands under one umbrella: America’s Finest, Inc. (AFI), Sanutra, and Nature’s Formulary, the traditional Ayurvedic product line acquired by Sabinsa in early 2025. The retail debut features three products under the America’s Finest brand Bacopa with BioPerine for advanced cognitive and memory support; Curcumin C3 Complex with BioPerine for premium joint mobility; and LactoSpore shelf-stable probiotic for optimal digestive health. Three condition-specific Sanutra formulas are also launching: Healthy Aging, comprehensive formula featuring Curcumin C3 Complex, Saberry and Silbinol; Memory Health, synergistic blend of Curcumin C3 Complex, Bacopin, L-DOPA and BioPerine; and Weight Management, targeted support with Citrin K, GarCitrin, ForsLean, and BioPerine.* info@afisupplements.com

Grocery

Cheese Snackecomm_gouda_50ct_lifestyle.jpg

Cabot Creamery has introduced Gouda Cheese Snack Bars to its convenience line. Cabot Gouda is a rich, creamy cheese with a sweet, nutty flavor profile. Its versatility, soft texture and full flavor make it ideal for mac and cheese, cheeseburgers, cheese boards and as a delicious option for anytime snacking. The snack bars are now available in stores throughout the Northeast. cabotcreamery.com


bitchinsauce.pngPlant-based Spread

Bitchin' Sauce squeeze bottles are now available nationwide. This creamy almond-based dip is plant-based, dairy-free and gluten-free, and comes in varieties such as Creamy Garlic, Sriracha, Buffalo, Chipotle, Cilantro Chili, Spinach Artichoke, Chocolate, and more. Bitchin’ Sauce makes everything taste Bitchin’–from veggies and burgers to tacos, bowls, and beyond. bitchinsauce.com



Sesame Seedseden foods.png

Eden Foods has released Black and Brown Sesame Seeds, sourced from American organic farms. Available in resealable, nitrogen-flushed packaging, they are a great source of protein and essential fatty acids. Great added to salads, stir-fries or used in baking, they offer vitamin B, magnesium, iron, calcium, and zinc. The Black Sesame Seeds are available in a 12.2 oz bag while the Brown Sesame Seeds can be purchased in 14.2 oz bag. edenfoods.com

Health & Beauty / Personal Care

Organic Body Care Oils wishgarden.jpg

WishGarden Herbs has launched a line of minimalist organic and wildcrafted body-care oils. This line is made with a time-honored slow infusion process of placing whole fresh plants in gently warmed oil for up to several months to extract their powerful benefits. Each of the oils celebrates the nourishing power of organic herbs in a premium base of the purest non-comedogenic jojoba and camelina oils for ultimate hydration and easy absorption. Highlights include gotu kola oil for all over glow, deeply nourishing arnica oil, restorative plantain oil, relaxing lavender oil and more. This line does not contain parabens, preservatives, petroleum, synthetic fragrances, concentrated essential oils, or mystery ingredients, the company says. wishgardenherbs.com


*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
    Hot Products New Products New Products Grocery Products New Health and Beauty Products New Products
    KEYWORDS cognitive health dietary supplement grocery gut health health and wellness Hot Products Immune Heath sleep health snack
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    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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