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Hot Products: Spring 2025

Get the scoop on new dietary supplements, grocery, personal care products, and more that companies in the natural products industry don’t want you to miss!

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June 4, 2025
WholeFoods Magazine Contributor

Supplements


hostdef.pngCognitive Support

Host Defense® MycoBenefits™ Focus
ATTENTION* - CLARITY* - CONCENTRATION*
Feeling scattered, distracted, and absentminded? Clear out the cobwebs with MycoBenefits™ Focus* capsules from Host Defense® Mushrooms™! Designed to support deep focus, concentration and attentiveness, this specially crafted blend builds on the benefits of mushroom mycelium from Lion’s Mane, Cordyceps, and Reishi by including four well-known brain-supporting ingredients. Focus is perfect for anyone trying to unclutter the chaos, boost physical and mental energy, and swap cobwebs for clarity.*
Lion’s Mane: Supports the brain and nervous system health.*
Reishi: Supports neurological and adrenal functioning.*
Cordyceps: Supports brain health as you age.*
B Vitamins: Highly bioavailable blend that supports cognitive energy, day-to-day nerve generative activity, and cognitive function.*
Choline: Supports mental acuity, cognitive function, and concentration.*
L-Taurine: Supports cognitive and physical energy, cognitive function, and may support Nerve Growth Factor.* 

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Women's Wellness 

Carlson Labs has introduced Women’s Omega Balance to promote a balanced mood and support overall women’s wellness. Each serving offers 400 mg each of omega-3s and omega-6s, including EPA, DHA, and GLA. It also offers 50 mcg of vitamin D3 and 134 mg of vitamin E, which support immune function, cellular health, and overall wellness. Available in a soft gel format, it is free of artificial preservatives, sustainably sourced, and non-GMO. 


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Bone Health + Cardiovascular Support 

Country Life Vitamins has introduced Vegan Vitamin D3+K2, made with a highly absorbable formula. Certified Gluten-Free and vegan, the supplement features MK-4 and MK-7, which support bone and cardiovascular health. Taken together, these vitamins may benefit calcium absorption, offering bone, colon, and immune health support. The supplement has a SRP of $23.99 and is available to purchase in a bottle of 60 capsules. 


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Multi-Fiber Supplement

NBPure has released Unflavored Daily Multi-Fiber supplement, a blend of insoluble and insoluble fibers. Good for healthy digestion, it also helps with appetite, glucose, and cholesterol support, the company says. The supplement contains five clinically studied probiotic strains, including Lactobacillus and Bifidobacterium, to help support the gut microbiome. The unflavored variety joins Coconut Lime and Savory Mocha in the Daily Multi-Fiber collection. Each is available for $32.95.


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Liquid Multivitamin

New Chapter has launched Liquid Multivitamin. Formulated with 22 essential vitamins and minerals, it is available in Orange Mango and Mixed Berry varieties. Supporting heart, brain, immune, and bone health, the supplement is suitable for kids (ages 2+), teens, and adults, the company says. It is non-GMO, organic, and free from artificial preservatives. It is available in a 30-oz. bottle that is made from 100% post-consumer recycled plastic. It has a SRP of $48.


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Collagen Supplements

Obvi is the maker of collagen powered wellness solutions. The brand specializes in collagen powders and capsules that focus on targeted wellness like mood enhancement, caffeine-free, 30-day detox appetite, weight management, digestive health and more. The Collagenic Burn line is available in Sweat, Fast, PM, Elite, and Original varieties. Each is available in containers of 30 servings or 120 capsules. Additional product offerings include Collagen Greens, Collagen Hydration, and Collagen Colostrum and Collagen Peptides.



Grocery

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Frozen Vegetables Snacks 

Dr. Praeger is expanding its line of better-for-you frozen foods with several new launches. Made with real mozzarella, Pizza Stars offers 5g of protein and 4g of fiber per serving. Taco Stars feature a mix of black beans, corn, red peppers, and mild taco seasoning, encased in a gluten-free and vegan coating. Ranch Crunchy Veggie Fries are vegan and made with ten vegetables. Broccoli Cheddar Cheesy Bites are filled with cheddar cheese and broccoli, serving up 5 g of protein and 4 g of fiber. 


Whole Grain Treats 

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Nature's Bakery now offers Oatmeal Crumble Raspberry Lemon Bars pair the subtle sweetness of real raspberries with a touch of tangy lemon, complete with an oat topping. The bars are plant-based, nut- and dairy- free and offer 14g of whole grains per serving. Also new: Gluten Free Strawberry Fig Bars are made with a plant-based recipe that includes a real fruit filling and certified gluten free whole grains. It is nut- and dairy- free. Both products are Non-GMO Project Verified and perfect on-the-go snacks. 


Yogi.png

Tea for Digestion and Immunity 

The Yogi brand of organic herbal tea blends has announced the addition of two new products to its product line: Cozy Cardamom Immune + Sleep and Soothing Relief Constipation Support.

  • Cozy Cardamom Immune + Sleep: Blend of ashwagandha, Reishi mushrooms, and passionflower with honey-like sweetness and spicy warmth for immune support and promote restful sleep.
  • Soothing Relief Constipation Support: Earthy, refreshing herbaceous blend of peppermint, sage, and Senna—a traditional laxative herb, for digestive support and gentle relief from occasional constipation.

Both products are organic, ethically sourced, caffeine free, and available in 16 tea bag count boxes.


Chickpea Snacks 

Plant-based chickpea snack brand, HIPPEAS, has launched Cheezy Cheddar Pops, inspired by the classic cheese ball. Made from sustainably grown yellow peas and chickpeas, each 1oz. serving offers 3g of protein and 2g of fiber. The snack is Non-GMO Project Verified, gluten-free, and vegan. It is also free of allergens such as nuts, dairy, and soy. There are several size options available including: 4 oz. family bag, 5 oz. individual snack bags in a 15 ct., and 4 oz snack bag in a 6 count pack. 




Personal Care/HABA

Essential Oils 

whiteegret.pngWhite Egret Personal Care has announced Magnesium Daily, a new line of magnesium oil sprays infused with certified essential oils. Recovery is for post-workout relief, made with peppermint and eucalyptus for cooling. Sleep offers a soothing blend of frankincense and lavender to help wind down at night. Relax is a calming and grounding spray made with vanilla and sandalwood. Each 2 oz. spray has a SRP of $7.99.



Dental Care 

Canary.pngCanary has added new sustainable dental care products to its lineup. 

  • Toothpaste Tablets. Just pop these tablets in your mouth, chew, wet your toothbrush, and brush. They are available in Peppermint, Wintergreen, Strawberry + Kiwi, Coconut Mint, Bubblegum and Watermelon flavors.
  • Canary Peppermint Mouthwash Concentrate. Just add water and the light peppermint flavor will leave your mouth feeling fresh. The bottle can be reused and refilled. It is made without alcohol and is vegan. 
  • Canary Charcoal Mint Dental Floss.  Made with activated charcoal and menthol, natural candelilla wax makes it easy to glide smoothly between teeth. One box contains 30m of floss, about a 1-month supply for individuals who floss twice a day. 100% plant-based, vegan, and plastic-free.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
    Hot Products New Products New Products Grocery Products New Health and Beauty Products
    KEYWORDS dietary supplements Hot Products Joint Health omega 3 prenatal snacks
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    Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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