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Home » SPONSORED BY

Hot Products: Spring 2023

Hot, new supplements, grocery, beauty and more that companies in the natural products industry don’t want you to miss.

Hot-Products-logo-356x220.jpg
June 2, 2023
WholeFoods Magazine Staff

SPECIAL ADVERTISING SECTION

New products that industry companies don’t want you to miss.


Supplements

Stress Support

global healing ashwagandha.pngGlobal Healing's Ashwagandha is made using our Raw Herbal Extract™ technology, which has completely revolutionized botanical extraction. This process is gentle, ensuring that the final product preserves the complete profile of the natural aromas, flavors, and essence of the plant. Our organic formula is a concentrated blend of four powerful forms of ashwagandha root including KSM-66 and a CO2 extract to relieve stress, support healthy cortisol levels, and promote a calm state of mind.* 
globalhealing.com/products/ashwagandha


Joint Support 

tendoguard bottle.jpg

TendoGuard™ is the best collagen blend on the market specifically formulated for joint health. TendoGuard™ supplies the body with Essential Collagens for Joint Health.* It is:

• A blend of avian eggshell and chicken sternum collagen types I, II, V, X

• Naturally occurring hyaluronic acid and chondroitin sulfate, widely known for repairing and supporting healthy joints.*

• Gluten-free, filler-free, and GMO-free, yet full of the collagen peptides types you trust for healthy bone, joint, cartilage, and tissue repair.* 

Clinical research demonstrates that 750 mgs daily of TendoGuard™ resulted in significant joint health benefits.* Fully 78% of subjects reported improved muscle strength, range of motion, and joint comfort after 60 days.* TendoGuard™ is optimized for bioavailability and bioactivity to help build and maintain strong healthy joints and active lifestyles.* 

longevitybynature.biz/product/tendoguard


Active Nutrition Turmeric Lozenge

turaflex-open-1c.jpgWhat’s Hot for Pre-Workouts? TuraFlex®!

Industry leading absorption. Innovative oral-delivery lozenge. Phenomenal flavor! TuraFlex® is an unbeatable combination of Turmeric plus Boswellia. Turmeric from India, the land of Yoga, is great for strength and flexibility. Boswellia, an anti-inflammatory remedy in Ayurvedic medicine, is ideal for supporting joint health and comfort.*

  • 85% absorption, full-spectrum benefits
  • 100% soluble
  • First with single pass absorption

Our other SoftGel lozenges include: Turamint®, Blood Sugar Bully™, Memory Rockets™, PainAways™. Custom options for white label/private label.*  
www.turmericinnovations.com

bluebonnet-vitamin-c.png


Liposomal Vitamin C Vegetable Capsules

Formulated with Liposomal Pureway-C™, a patented and clinically tested form of vitamin C that fuses ascorbic acid and citrus bioflavonoids to lipid metabolites for better delivery, absorption and uptake to help support immune health, joint comfort & collagen synthesis.*
www.bluebonnetnutrition.com/products/liposomal-vitamin-


Flora Probiotic

Nordic Naturals Nordic Flora probiotics are designed to address multiple health needs, including healthy gut biodiversity, regularity, women’s urinary tract health, and immune system function. The line includes Immune Health, Maximum Care, and Women’s Balance. nordicnatural_womenshealth.jpg

Immune Health contains 15 probiotic strains with 60 billion cultures, intended to support respiratory wellness and healthy immune response. It has a SRP of $49.95. 
  • Maximum Care is a blend of 11 probiotic strains with 90 billion cultures, formulated to support a healthy immune response and digestive health. It has a SRP of $59.95. 
  • Women’s Balance has 12 probiotic strains, designed to help maintain a healthy vaginal microbiome, while also supporting microbes naturally present in the gut. It is also meant to help promote gastrointestinal

The brand is also adding Prebiotic Powder, which combines five sources of plant-based prebiotics, intended to promote the growth of beneficial bacteria in the gut. It has a SRP of $31.95. All products are third-party tested, non-GMO, vegetarian, and certified vegan.* www.nordic.com


Gut Health

Daiwa Health Development is releasing Daiwa GastroImmune, powered by the active ingredient ImmunoLin. Derived from bovine, the GI supplement contains the highest concentration of naturally sourced immunoglobulins, according to the company. Clinical trials showed that it can help restore gut homeostasis, support healthy GI barrier function, and bind and neutralize bacterial toxins in the gut.*

www.daiwahealth.net 




Grocery

Organic Macadamia Nuts 

GoodSAM's Organic Roasted & Salted Macadamia Nuts are grown by farmers in Kenya who prioritize sustainability, biodiversity, and the well-being of local communities. They have a robust GoodSAM_Usethis.jpegflavor profile and delightful crunch. With each bite, you'll experience their scrumptious taste as well as a host of health benefits, such as heart-friendly monounsaturated fats, dietary fiber, and essential minerals. GoodSAM Macadamia Nuts are available roasted and salted or raw and unsalted. Comes in 1, 4, 8 and 24 ounce bags.

goodsamfoods.com/collections/macadamias




Organic Beans & Grains

SiMPLi has introduced Regenerative Organic Certified beans, leguSIMPLi_New Retail Product LUPINI BEANS_HR-01.pngmes, grains, and superfoods. In total, there will be eight new products set to hit shelves. The line included lupini beans, which contain all nine essential amino acids and are a great source of protein and fiber. Also new: Organic Certified Black Beans, Kidney Beans, and Chickpeas. The line of grains includes Organic Certified Amaranth, Tri-Color, and Red Quinoas options.
www.eatsimpli.com


Reduced Sugar Balsamic Vinegar

De Nigris has released a  balsamic and glaze vinegar range with reduced sugar and calories, made with
BalDeNigris.pngsamic Vinegar of Modena. The new offerings contain 50% less sugar and fewer calories than many balsamic vinegars on the market, according to the company. The vinegars allow customers to enrich recipes with high-quality taste while also staying conscious of health goals and needs. SRP: $5.99. www.denigris1889.us



Vegan Mac and Cheese

GrownAs*_mac&cheese.jpeg GrownAs* Foods has released vegan mac and cheese, available in Classic and Truffle flavors. This alternative is non-GMO, as well as nut-, soy-, and sugar-free. Each box serves up 25g of protein.* www.grownasfoods.com


HABA


Fragrance Free Baby Body Care Now-Baby_Line.jpg

NOW has introduced NOW Baby, a line offering quality body care products formulated with clean and functional ingredients. The lineup includes Fragrance Free and Lavender varieties of baby lotions, shampoos, and oils. These baby-tested, parent-approved products are cruelty free, gluten free, and exhaustively tested for quality. They are free from artificial fragrances, parabens, and other potentially harmful ingredients. www.nowfoods.com


Skincare Line

Elina Organics has released Oceanic Acne Defense, a line of products that features Oceanic Resurfacing Mask, Oceanic Face Cooling Infusion, and Oceanic Acne Defense Lotion. The Resurfacing Mask has copper peptides, helping to tighten skin and minimize fine lines and wrinkles, the company says. The Face Cooling Infusion contains marine pearls and sponges that have anti-inflammatory, and soothing properties. The Acne Defense Lotion has natural fermented minerals and retinol that exfoliate and aid the skin-renewing process. All of the products are organic, vegan, cruelty-free, and handmade in small-batches.  www.elinaorganics.com


*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

    Hot Products
    KEYWORDS Active Nutrition Ashwagandha Bluebonnet Nutrition Daiwa Health Development De Nigris Elina Organics GoodSAM GrownAs* Foods Hot Products joint support Longevity by Nature Nordic Naturals NOW Foods probiotic SIMPLi turmeric Turmeric Extract women's health
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    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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