NOW Foods | WholeFoods Magazine

Counterfeit Products Sold on Amazon Impersonating Prominent Brands

NOW reported that multiple supplements being sold on Amazon are impersonating the NOW brand as well as another prominent industry brand.

April 17, 2023

Maggie Jaqua

Multiple supplements sold on Amazon are impersonating the NOW brand, as well as another prominent industry supplement brand.

NOW Launches Baby Line

April 6, 2023

Rebecca Viscomi

NOW® has introduced NOW® baby, a line that will offer quality body care products formulated with clean and functional ingredients.

NOW Testing of Bromelain Supplements Purchased on Amazon Reveals "Abysmal" Results

The goal has always been to address bad quality products in the marketplace, but NOW said this latest round of testing shows the problem is getting worse.

April 6, 2023

Maggie Jaqua

NOW announced the latest efforts in its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, with this round of testing focused on bromelain.

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What's Selling: April 2023

Find out the latest sales trends across your region and more.

March 27, 2023

WholeFoods Magazine Staff

Find out the latest sales trends in natural products stores across your region and more.

NOW's Give a Tea

November 29, 2022

WholeFoods Magazine Staff

NOW Give A Tea NOW is giving back to the community through food bank donations built into the business model. For every two boxes of delicious Give a Tea purchased by retailers, one box of tea is donated to the Chicago Food Depository. NOW’s new Give a Tea products currently shipping...

2022 Person of the Year: The Amazon.com Quality Activists

November 29, 2022

Maggie Jaqua

“Every step we take to represent consumer and independent retailer interests is rewarding.” —Karen Howard Each year, WholeFoods Magazine recognizes an individual or a group that has made a significant impact on our industry. In 2022, we are shining a light on those who have taken a stand to...

NOW Donates to Chicago Food Depository

November 18, 2022

WholeFoods Magazine Staff

Blommingdale, IL—NOW has revamped its tea line by providing tea locally to those in need. The Give a Tea line will donate one box of tea to the Chicago Food Depository for every two boxes purchased by consumers. “Food pantries expressed a big need for quality, healthy beverages that aren’t...

People News: November 2022

October 20, 2022

WholeFoods Magazine Staff

The Board of Directors of Rodale Institute announced the upcoming retirement of Jeff Moyer from the position of Chief Executive Officer. Moyer will remain as CEO until the Spring of 2023, when he will transition to CEO Emeritus and continue to support and advise the organization. Since joining Rodale Institute...

NPA to Host Educational GMP Webinar

October 10, 2022

WholeFoods Magazine Staff

Washington, D.C.—On Tuesday, October 11, the Natural Products Association (NPA) will present its interactive and educational webinar on Good Manufacturing Practices (cGMPs) regarding identity. The session, titled “GMP’s – Understanding and Mastering the Identity Requirements” will dive into areas such as understanding the mandates for identity and understanding and mastering...

Labs Strive to Lead Positive Change

September 23, 2022

Marissa Fox

Dedication to quality, transparency, and collaboration is making a positive impact that is helping to lift the industry up. Read on for some of the major achievements of 2022. "Labs are the gatekeepers of quality. We need to stay one step ahead of adulteration, so consumers don’t get sick."...