Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 

Read up on all the latest news in the natural products industry.

NOW's latest round of product testing (its 18th since the start of its efforts) focused on resveratrol products sold on Amazon.com. 

The WholeFoods Magazine team will keep updating you on the latest news in the natural products industry, and doing what we can to support you and your business, so you can join the fight.

Find out why astaxanthin is trending.

The Naturally Independent Expo will debut in Palm Springs, CA, in October 2024.

Discover what you need to know about sustainable sourcing, trust and transparency promises, and what’s driving consumer demand in botanicals.

NOW Foods has announced the addition of three CBD products, including lip balm, and soothing cream. 

Get the details of NOW Foods latest effort to support physical independent and natural chain stores.

Learn about the issue, how it impacts the natural products industry—and how industry members are taking action.