NOW has launched a new consumer ad campaign highlighting the significant number of product tests the company conducts every month as a demonstration of quality. 

Industry insiders weigh in on the brain-boosting ingredients driving sales in the cognitive health category—and share savvy marketing strategies to help you grow your bottom line.

NOW introduces collagen jelly, available in two flavors - Sweet Orange and Sweet Plum.

Hot, new supplements, grocery, beauty and more that companies in the natural products industry don’t want you to miss.

Multiple supplements sold on Amazon are impersonating the NOW brand, as well as another prominent industry supplement brand. 

NOW® has introduced NOW® baby, a line that will offer quality body care products formulated with clean and functional ingredients.

NOW announced the latest efforts in its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, with this round of testing focused on bromelain.

Find out the latest sales trends in natural products stores across your region and more.