Industry insiders share the trends and growth drivers in the active aging category, and how retailers can capitalize on this booming market to grow their bottom line.
In its latest round of testing, NOW focused on creatine gummies, as there is a disconnect between claimed dosage and technical capabilities with some brands.
48% of respondents (48%) in a consumer survey commissioned by NOW said they are looking for supplements to boost their energy. Find out what else is in demand.
NOW is working with FDA to execute the voluntary recall, which includes contacting all customers that ordered the affected products with detailed instructions on next steps.
Unscrupulous players are aiming to make a buck off of the berberine trend. Read on for the findings—and how natural products retailers can help protect consumers.
