Bloomingdale, IL—NOW announced that the company will continue its long history of supporting independent retailers by introducing 20 product sizes that are only available for brick & mortar retailers to sell. These exclusive products are all top sellers, including 5HTP, CoQ10, probiotics, vitamin D and more. Sizes are in between the small and large quantities per bottle that NOW usually offers. Each product carries an “In store only” logo on the front of the label. NOW in-store-only SKU

"The idea originated with the Independent Natural Food Retailers Association (INFRA) as something that would support these stores, which very much appeals to NOW,” shared Dan Richard, NOW Health Group VP of Global Sales and Marketing, in a press release. “As far as we know, NOW is the only company offering SKUs that are exclusively sold in physical stores.” 

NOW spotlighted its efforts to support for independent retailers in the announcement. The company has a history of offering free programs such as in-store merchandising materials and education sessions to expand the knowledge of store staff. And to support physical retailers, NOW said it resisted selling products on Amazon and other popular online platforms for many years, until consumer requests became too great. 

“This is our latest effort to support physical independent and natural chain stores and we hope to expand the number of products offered if the program does well,” said Richard of the offerings, which are coded to block any customer that has an online store from being able to order them.

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