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Your Guide to Expo West Success!

Get an overview of exhibit hours, select industry events, educational sessions, giveaways and more!

February 21, 2024

Maggie Jaqua, Content Director

This guide will help you make the most of your time at Natural Products Expo West.

Heather Wainer and WholeFoods Magazine Honored For Years of Dedication and Commitment to Natural Products Industry

WholeFoods Magazine's Publisher and VP of Media was recognized with The Champion Award at O&N Health's 2024 conference. Plus: Industry groups join to launch “My Health Alliance"

February 6, 2024

Rebecca Viscomi

Get the scoop on Organic & Natural Health Association 2024 conference, including honors for WholeFoods Magazine's Heather Wainer!

Ashwagandha for Athletic Performance

February 2, 2024

WholeFoods Magazine Contributor

This infographic from KSM-66 provides information on how Ashwagandha can boost athletic performance.

The Natural View: Novozymes OneHealth's Pylopass Postbiotic

Agostina Riganti, Protective Health Strategy Lead at Novozymes OneHealth, discusses postbiotics and shares exciting new developments related to digestive health.

February 2, 2024

WholeFoods Magazine Contributor

What are postbiotics, and how do they differ from probiotics and prebiotics? What is unique about Pylopass, and how does it contribute to the world of postbiotic products? Find out in this episode of The Natural View.

Concept of writing and literature with a pencil from which escapes the letters of the alphabet symbol of inspiration.

Letter to the Editor

Natural Products Guidance Letter

January 26, 2024

Nathan Jones, Founder, President & CEO of Xlear Inc.

Nathan Jones, CEO of Xlear, submitted this open letter to the natural products industry "to share Xlear’s experiences with the Federal Trade Commission (FTC) and the Department of Justice (DOJ) and to offer some cautionary advice."