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Sempera Offers Lion's Mane Mushroom Blend

March 12, 2024

Rebecca Viscomi

Sempera Organics has launched a stress reduction ingredient, with Lions Mane as the star ingredient.

In Memoriam: Sherwyn Cotovsky, Sherwyn’s Health Food Shoppe

Former employee Neil Edward Levin, CCN, DANLA, remembers the industry pioneer.

March 8, 2024

Neil Edward Levin, CCN, DANLA

Sherwyn Cotovsky, the longtime owner of Sherwyn’s Health Food Shoppe in Chicago IL, passed away on February 18th, 2024, at the age of 86.

Celebrate 40 Years of WholeFoods Magazine!

March 8, 2024

WholeFoods Magazine Staff

Look back on 40 years of WholeFoods Magazine educating and informing the natural products industry!

Comparing Kava vs. Kratom

An In-Depth Guide To Understanding Two of Nature’s Best Kept Secrets

March 4, 2024

Tyler Miller, Natural Health Advocate and WholeFoods Magazine Contributor

When it comes to finding natural allies for your wellness journey, Kava and Kratom stand out as two fascinating options.

Claim Your Spring 2024 Sample Box!

February 29, 2024

WholeFoods Magazine Contributor

Back by popular demand, WholeFoods Magazine is ready to send you free natural product samples straight to your door this spring!

Hot Products: February 2024

New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.

February 26, 2024

WholeFoods Magazine Staff

New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.

Product Profile

Bluebonnet Nutrition Corporation: Sunfiber® Prebiotic Soluble Fiber Powder

Bluebonnet’s Sunfiber® Prebiotic Soluble Powder is carefully crafted with Sunfiber®, the world’s most researched soluble fiber, produced from the guar bean Cyamopsis tetragonoloba.

February 22, 2024

Jamie Tran, MS, RD, LD, Bluebonnet Nutrition

What are the key benefits of dietary fiber and how can we choose the right one? Find out!

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What's Selling: March 2024

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

February 22, 2024

WholeFoods Magazine Staff

Your Guide to Expo West Success!

Get an overview of exhibit hours, select industry events, educational sessions, giveaways and more!

February 21, 2024

Maggie Jaqua, Content Director

This guide will help you make the most of your time at Natural Products Expo West.

Heather Wainer and WholeFoods Magazine Honored For Years of Dedication and Commitment to Natural Products Industry

WholeFoods Magazine's Publisher and VP of Media was recognized with The Champion Award at O&N Health's 2024 conference. Plus: Industry groups join to launch “My Health Alliance"

February 6, 2024

Rebecca Viscomi

Get the scoop on Organic & Natural Health Association 2024 conference, including honors for WholeFoods Magazine's Heather Wainer!