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Ashwagandha Experience

Roots for Health and Leaves For Compost

December 15, 2023
WholeFoods Magazine Contributor

In the Ashwagandha Experience, KSM-66 explains why supplement formulations should use ashwagandha root and root extracts, and not the leaves.


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Enhance ingredient functionality and consumer experience with Capsugel® liquid filled capsules

December 14, 2023
WholeFoods Magazine Contributor
Lonza's latest brochure to addresses how to meet consumer demand for fast-absorbing, visually unique supplements, and much more!

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The Natural View Podcast with BGG

The Natural View: Innovating in the Natural Marketplace with Astaxanthin

Shaheen Majeed of BGG shares the latest science and formulation opportunities.
November 27, 2023
WholeFoods Magazine Contributor

Shaheen Majeed, CEO, BGG Americas, discusses science-backed branded ingredients, including one that is generating a lot of buzz lately: astaxanthin.


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Fitness Girl Kicking.  Fit Female In Fashion Sportswear Doing Intense Exercise.

Create winning mobility products with Mobilee®

November 27, 2023
WholeFoods Magazine Contributor

Learn how Bioiberica's Mobilee ingredient can be used in multiple formulations. 


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Deliver an outstanding consumer experience with Lonza’s liquid-filled capsules

November 3, 2023
WholeFoods Magazine Contributor

Discover a liquid filled capsule design and fusion technology from Lonza.


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Hot Products: October 2023

New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.
October 30, 2023
WholeFoods Magazine Staff

New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.


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What's Selling: November 2023

Find out the latest sales trends across your region and more.
October 30, 2023
WholeFoods Magazine Staff

Find out the latest sales trends across your region and more.


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RidgeCrest Herbals 2024 Almanac

Access the calendar, trends, tips, and more!
October 19, 2023
WholeFoods Magazine Contributor

RidgeCrest Herbals 2024 Almanac is here! Check it out.


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The Natural View: Ensuring the Longevity of the Natural Products Industry with the NPA

Tune in for a discussion on the most pressing issues facing the industry right now.
October 18, 2023
WholeFoods Magazine Staff

Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA) discusses the most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues.


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    Abcahpaaward

    WholeFoods Magazine Natural Choice Awards—Even Better in 2024!

    October 6, 2023

    To get your products on the list that will be sent to retailers for voting, fill out the form here. 


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