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Home » Topics » Articles » Sponsored Content

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The Natural View: Ensuring the Longevity of the Natural Products Industry with the NPA

Tune in for a discussion on the most pressing issues facing the industry right now.
October 18, 2023
WholeFoods Magazine Staff

Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA) discusses the most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues.


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    WholeFoods Magazine Natural Choice Awards—Even Better in 2024!

    October 6, 2023

    To get your products on the list that will be sent to retailers for voting, fill out the form here. 


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    Enhance ingredient functionality and consumer experience with Capsugel® liquid filled capsules.

    Discover unique capsules to help you launch market-disrupting dietary supplements.
    October 3, 2023
    WholeFoods Magazine Contributor

    If you’re looking to launch market-disrupting dietary supplements, Lonza is here to help. Capsugel® liquid-filled capsules can help you create supplements that stand out on the shelves and keep consumers coming back for more.



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    MOROSIL™ is NutraIngredients-USA's Weight Management Ingredient of the Year

    September 11, 2023
    WholeFoods Magazine Contributor

    MOROSIL is produced by Bionap, a Sicilian-based company, sustainably growing its botanicals in the heart of the Mt. Etna region in Sicily imparting a unique nutritional profile for its ingredients. Find out why MOROSIL™ was named Ingredient of the Year from this infographic.


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    Hot Products: August 2023

    New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.
    August 28, 2023
    WholeFoods Magazine Staff

    New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.



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    Check Out Our Fall 2023 Sample Box

    August 21, 2023
    WholeFoods Magazine Staff

    Claim your Fall 2023 Sample Box, available to the first 300 retailers to sign up! 


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    The Effects of Floradapt® Intensive GI on Gut Discomfort

    Learn how Kaneka's blend of probiotic strains can support overall gut health and discomfort.
    August 14, 2023
    WholeFoods Magazine Contributor

    Learn about Kaneka Probiotics' Floradapt® Instensive GI and discover how it can benefit gut discomfort, overall gut health, and microbial balance. 


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    2023 LEADERSHIP SPOTLIGHT

    The Natural View: Leadership Insights from Sabinsa USA

    August 8, 2023
    WholeFoods Magazine Contributor

    In this episode of The Natural View, Asha Ramesh, CEO of Sabinsa, shares the insights and inspiration that make the positive difference. 


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    Who Should Be WholeFoods Magazine's 2023 Retailer of the Year?

    Show your love for a retailer who has gone above and beyond!
    August 1, 2023
    WholeFoods Magazine Staff
    Please share your nomination for the 2023 WholeFoods Magazine Retailer of the Year. If you know a retailer who has gone above and beyond, let us know!
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    2023 LEADERSHIP SPOTLIGHT

    The Natural View: Leadership Insights from Nutrasource

    July 31, 2023
    WholeFoods Magazine Contributor

    In this episode of The Natural View, William J. Rowe, Co-Founder, President, and CEO of Nutrasource, reflects on the company’s growth, and looks ahead to the future.


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      In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods

      By Richard Ortega, Associate Editor, WholeFoods Magazine
      June 9, 2026

    WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

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    NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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