Tune in for a discussion on the most pressing issues facing the industry right now.

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA). Dr. Fabricant discusses:

The most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues.
The importance of advocacy, and positive outcomes that have stemmed from the industry's collective efforts.
How NPA helps make it easier for industry members to get involved and play an active role in the future of the industry.
Bright spots...and areas of concern...for 2024.

Tune into this episode of The Natural View for:

0:30 - Overview of the Natural Products Association (NPA)

1:15 - NPA's Role in Advocating for the Industry

2:45 - Pressing Issues in the Industry

5:45 - The Importance of Grassroots Advocacy

8:00 - Community Involvement in the Industry

10:15 - Coordinated Efforts and Challenges Today

13:50 - How to Get Involved and Make a Difference

17:15 - Daniel Fabricant in SSW

18:41 - Conclusion and Call to Action

Going to SupplySide West?

Dr. Fabricant will be speaking at SupplySide Stage: FDA Drug Preclusion, Enforcement and Reorganization: Implications for Industry. The session takes place October 26, 2023, at 11:15am - 11:45am PDT at booth #5670.

Watch more episodes of The Natural View.

You can also find The Natural View on Apple Podcasts and Spotify.

Multimedia Podcast

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.