Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better."

WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA.

The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural products marketplace. Find out what's in store for this milestone anniversary year.

NPA, which is approaching its 90th-year anniversary in 2026, has modernized its website. Check out what's new.

Take a look at some of the latest advocacy actions by the Natural Products Association on behalf of the dietary supplements industry.

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!

Who is moving up and who is moving on in the natural products industry? Who is being honored for their work? Get updated on the latest!

Throughout 2024, WholeFoods Magazine will be connecting with  industry leaders, sharing their gems of wisdom as part of the special coverage WholeFoods Magazine will be delivering in celebration of our 40th anniversary.

Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA) discusses the most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues.